With a solid SEO strategy, B2B businesses can effectively generate high-quality leads. However, most B2B owners believe that SEO has become either ineffective or too competitive. Yes, there are challenges for you to overcome, but it’s certainly not impossible to generate quality leads with strategic SEO implementation.
You may not see the benefits instantly, but over a period, it can become the primary source for driving traffic, leads, and conversions. Here are 4 SEO tips for B2B businesses to adopt right away.
4 Effective B2B SEO Tips to Implement for High-Quality Lead Generation
1) Research Keywords to Target Topic Clusters
A successful B2B SEO strategy highly depends on keyword research. Whether you are producing new content or revamping the existing one, keywords help you optimise your pages to get in front of the right audience. Further, it helps you identify clusters of topic ideas that you can target for better reach. For example if your primary kewyord is “landline phone“, you can also try topic clusters like
- What is a landline phone?
- How to set up a landline phone
- Landline phone vs cell phones
Another effective approach is to collect & listen to what your clients are saying and incorporate those topics they are interested in reading. This broadens your net to target relevant terms that can drive traffic & generate more leads.
2) Implement Local SEO Strategies
Local SEO includes optimising your website to rank in locally relevant searches. It also includes creating your B2B listings on Google Business Profile, Yelp, and other relevant places. Doing so helps your B2B business to rank in local pack results and get more relevant leads.
However, keep in mind that ranking locally is affected by several factors that include NAP accuracy & consistency, local citations, reviews and others. This infographic by Ronkot on Local SEO provides valuable information on all the local SEO ranking factors.
3) Create Content to Satisfy User Intent
Another factor that highly influences your success in B2B SEO is producing quality content. Since you have identified the topic clusters you can target, now comes the process to produce high-quality content. You should create content that your audience can resonate with and satisfies their search intent. Moreover, use relevant and recent data, include opinions of industry experts in your B2B niche, and share their know-how to build expertise content that attracts relevant traffic & leads.
For example, if a user is looking for cryptocurrency mining, you need to be able to write content that’s specific to their intent. Writing a post on “what is cryptocurrency mining” will satisfy the informational intent of the user. In contrast, writing on “best cryptocurrency mining services” will satisfy a transactional intent.
4) Adopt ABM Strategy
Account-Based Marketing (ABM) is a strategy where you spend longer to understand the needs of users behind each account and offer them highly personalized content i.e. whitepapers, checklists, etc.
Here, B2B marketers target smaller but high-value accounts to adjust their approach to creating content assets that generate more leads and conversions.
SEO is the best channel for B2Bs to grow their visibility and increase brand awareness. Although it’s becoming more challenging today to find a clear-cut path to grow, B2B brands still can use the above tips to generate qualified leads for their business and ecommerce businesses can use it to start selling online instantly to their leads.
Learn more about your target audience/businesses and their consumers to tailor your approach and answer questions better than anyone else to skyrocket your growth.