Digital Marketing

3 Tried and True Ways to Gain More Website Traffic

Research shows that 53% of all website traffic comes from organic traffic. That’s why it’s essential to keep finding new ways of generating more traffic to your site.

As a website owner, having more people visit your site means a higher chance of lead conversions. The last thing you want is to set up your online store only to have no one see it. So, for your site to reach more people, you must focus on increasing your website traffic.

If this is something you’d like to do, then keep reading. Here are our top three tried and true ways to gain more site traffic.

1. Engage Customers on Social Media

One of the quickest ways to gain more website traffic is to engage your audience on social media. To do this, you can respond to your customers’ questions about your small business. You also want to encourage conversation between your audience members. This is an excellent way to increase your product’s reach positively.

Use social media platforms like Instagram and Twitter to encourage conversation. For example, you can offer a free giveaway and require entrants to follow your company’s social media pages, leave a comment, and tag one or several friends. This tactic increases customer engagement and your company’s reach as customers tag their friends.

2. Have a User-Friendly Design

If your website is user-friendly, you can avoid losing users who get frustrated enough to leave. When creating a new website, you want to ensure that intuitive to use with a user-friendly design. For example, this means having a clear and accessible menu, a well-designed and informative homepage, and an easy-to-use e-commerce shop.

This can encourage new customers, which gives your small business a chance at more conversions. Customers who leave your website with a good user experience are more likely to recommend it to their friends and revisit it themselves. To get your website looking fresh, hire web design specialists to build it for you.

3. Recycle Old Content

Finally, our last tried and true method of gaining more website traffic is to recycle your old content and post a new revision. Trends and technology change so quickly these days that content that was relevant two years ago will likely need to be updated now. By revisiting old content, you can rewrite it for the current time.

When you revisit a topic, you can gain new followers who are interested in the subject today. Additionally, because most of your content is already written and just needs to be updated, it will be quicker to finish, so you spend less time on content creation.

Gain More Website Traffic Today

Increasing your website traffic consistently is essential for a successful business. If you don’t find new viewers, you’re likely to miss out on sales, especially if your product doesn’t require continuous purchases like refills or subscriptions.

Furthermore, repurposing old content can give you another chance at less successful content. New content means new audience members, so it’s essential to keep putting out content consistently.

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