2021 has been generous to cryptocurrencies up until now. And despite periodic market corrections, cryptocurrency projects are still thriving even now.
Not only that Bitcoin skyrocketed towards a new all-time high of $65.53k, but Ethereum and the other altcoins have seen remarkable growth as well. New projects are coming out everywhere. For example, if you’ve invested $2.5 on 26th May of 2017 in Bitcoin, now – 21th May 2021, you’ll have more than $40). And that will be only 0.001 BTC. You can find out how much is 0.001 BTC to USD now using any crypto converter, like CCprice.
Reaching your audience is a necessary process in the business world. A strong ICO marketing strategy can help you get the word out about your project and attract customers by the thousands.
But marketing an ICO (or any other crypto project for that thing) is a bit distinct from regular projects.
Note: This article is just a collection of 3 proven best ways of promoting an ICO. If you are looking to learn more about how ICO marketing works, you’ll need further research.
1. Social Media
People all over the world are primarily interested in and attached to web 2.0 technology and social media platforms. Companies start looking at such technologies as practical tools to interact more with their clients.
Today’s buyers rush to browse social media when they want to know more about a company or merchandise because that’s where they’ll find others discussing that business.
But what if you don’t have a social media presence? You’ll miss a great chance to make an impact.
Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2021 and beyond:
- 71% of users who have had a positive experience with a brand on social media are likely to recommend the brand to their buddies and family.
- 4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are enthusiastic social media users.
Facebook alone has over 2.7 billion monthly active users.
Your customers and prospects are using social media channels every single day, multiple times a day.
Moreso, people interested in and holding Bitcoin can get just about any information on it via social channels. Facebook, Twitter, and especially Reddit have helped launch bitcoin into the mainstream. Even Facebook is considering cryptocurrency as an investment occasion.
But just as social media can help popularize cryptocurrency, it can also contribute to market price fluctuation.
This is part of social media’s role in the future of the global adoption of cryptocurrency. That influence may work inversely, too: If mainstream acceptance is achieved, this could result in another generation of social media networks.
2. Public Relations and press releases
Press releases can help you produce brand awareness and improve your brand image by associating yourself with high-profile publications.
But getting a primary crypto publication to talk about your business might need quite the investment. So before you start investing, take some time to do your research. Look at how related projects launched their product: What websites did they use? Did they gather enough funds to maintain their project? If the answer is yes, how fast? Did they hit their hard cap?
Additionally, take a look at the market and see what USP (Unique Selling Point) you should push to have the highest possibilities of converting new readers into clients. This could be the fact that you have studied hard and have earned an AACSB accredited online MBA so you have a deeper understanding of business practices, for example. You’ll need to take the time required to ensure you get this right.
Once your analysis is complete, start crafting your press releases, making sure to position your ICO uniquely.
But a great PR campaign goes behind simple press releases. Hold a press conference or an event, plan interviews, become a guest at a podcast and showcase any awards your ICO receives.
A PR campaign is your best chance to talk about your ICO, so don’t waste it.
3. Using a Crypto Ad Network
Believe it or not, there are thousands of projects in the crypto industry that promote themselves to attract new customers. More importantly, not all of them are significant professionals who make it to the news on top cryptocurrency portals.
All cryptocurrency-related businesses can go to a bitcoin ad network and use crypto ads to appeal to their audience. And believe it, they work pretty well.
But what’s a crypto ad network?
An Ad Network represents a network of websites on which advertisers can show ads. The network’s algorithm handles the ads according to the advertiser’s budget and targeting rules.
Cryptocurrency advertising networks are emerging and developing new tools to keep up with the industry’s needs.
You can use an ad network such as Coinzilla at their best when you’re looking to reach an audience as large as possible in your market, without having to coordinate with every website you want your ads to be featured on.
By leaving the algorithm to do the ad placement according to your targeting criteria, you will save time and energy. However, the size and budget of your campaign remain at your choice, making ad networks suitable for both small and big companies.
Lastly, to promote an ICO, you need to choose a mixture of ICO marketing strategies that work for you. Creating an efficient system will require time and in-depth analysis. So take your time to analyze what works best, and on top of it, all ensure your ICO is reliable and compliant.