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25 Facebook Ads That Win and Why

They say the right hemisphere of the brain is responsible for your creativity and artistic skills. However, sometimes it’s challenging to awaken that side of the brain. In that case, you need to find a way to poke and prod your right hemisphere to help it discover its fullest potential.

Facebook advertising presents to many advertisers the challenge of creative block. You should never feel bad for experiencing creative block because it happens to the best of us. Research is an effective way to overcome this struggle. In this article, you will find inspiration in 25 Facebook ads that work. Most important, you’ll learn why these ads are worth emulating.

1. Fabletics

This Fabletics ad stands out because of its sophisticated color scheme and its offer of a coveted trait: the perfect butt. The ad doesn’t use flowery or elaborate text to grab your attention. Instead it says “Get the perfect butt with the perfect deal,” and who doesn’t like those two perks?

2. Dollar Shave Club

Dollar Shave Club is a subscription service for razor users. In this ad, the company uses a blue color scheme and the vertical format to communicate that both men and women get the same products for the same quality shave. The ad evokes emotion, presenting itself as a brand that empowers women who have struggled with the expense and unequal quality of the common pink razor. The ad both visually and implicitly packs a punch.

3. Samsung

Samsung  taps into its high-tech reputation with this ad. The main photo features the brand’s QLED TV in ambient mode, one of the product’s boasted capabilities. The image is simple and crisp, matching the simple post text above it.

4. Prose

Prose, a brand that sells customized hair cleaning products, uses testimonials to build trust in this Carousel ad. As you swipe through each image, you see different testimonials by real customers. Pairing those testimonials with images of beautiful hair, this Prose ad is a homerun.

5. Madison Reed

Madison Reed’s ad is a great example of educating, evoking emotion, and giving a value proposition. The post text educates you on the hair coloring product’s ingredients, and the words and phrases “nourish,” “strengthen,” and “salon-quality hair color easily done at home” tells you the benefits of the product. The brand successfully incorporates emotion, education, and value proposition in a simple and cohesive ad.

6. Sand and Sky

Sand and Sky creates excitement by drawing attention to the hype surrounding its product in this video ad. It urges you to learn more and buy the mask that others appear to love. It also creates a little mystery, not revealing the special something that makes the face mask so popular. To see what all the fuss is about, you’re lured into watching the ad.

7. Gwynnie Bee

Value proposition takes center stage in this Gwynnie Bee ad. To encourage you to sign up for its clothing subscription service, Gwynnie Bee highlights all of the benefits you’ll get: unlimited exchanges, no due dates, all sizes, a 30-day trial, the ability to cancel anytime, and no contracts or commitments. Additionally, the ad features a model demonstrating the types of styles you can purchase.

8. Old Spice

Old Spice humorously promotes its facial wash products in this clever ad. The wit, along with the contrast of the red product against a clean, white background, is all it takes to get you to stop mid-scroll and crack a smile. The playful “Just click on it, man” text gives you the extra chuckle you need to click “Shop Now.”

9. Noom

Noom uses this video ad to educate and offer weight-loss benefits. The ad recognizes the frustration of losing weight, offering a long-term solution that “45 million+ regular people” are using. Highlighting a clear value proposition with a brand-savvy video creative makes this ad worth clicking.

10. Ritual

This Ritual ad educates by explaining briefly how Ritual vitamins differ from your average multivitamin. It then peaks your interest by saying “Here’s Why,” prompting you to click on the ad to have all your questions answered. The pop of yellow with the circular placement of Ritual vitamins helps the ad pop, the final step in making this ad effective.

11. The New York Times

The New York Times promotes its app in this powerful, straight-to-the-point ad. First, the ad makes your feel empowered in its text, which is heightened next to the strong image. Second, “Tech in real time” offers the value proposition of news immediacy. Why wouldn’t you click the “Download” button?

12. Grove Collaborative

In this Carousel ad, Grove Collaborative features its products along with the liberal uses of the word “FREE.” The professional-quality photos show you what you can get for free when you make your first purchase through the Grove subscription. The photos juxtaposed with the offer make the brand appear trustworthy, meaning the ad has done its job.

13. MailChimp

MailChimp plays up its message about its email automation in this humorous video ad. The ad playfully compares its service to having a second brain. The quirky woman in the video heightens the humor. The ad is both informative and entertaining, making it worth the minor interruption in your feed.

14. Google

In this video ad, Google appeals to environmentalists, drawing attention to environmental issues. There’s no sales pitch, making the ad feel genuine and informative. Since Google is primarily an information tool, this ad helps market the brand in a way that doesn’t need any fluff. It also brings attention to Google’s machine learning capabilities.

15. Home Chef

Home Chef boasts its food subscription service using customer testimonials. With bright colors we associate with good food, like the color green, the video shows multiple testimonials above delicious plates of food. This ad builds trust and gives evidence of its number 1 rating. It also ads a discount to create further incentive.

16. Lexus

Using the Carousel ad format, Lexus promotes its 2018 Lexus LC using sophisticated photos of the car. You get a sense of adventure and excitement just by looking at them. With only a small amount of text, this ad wisely allows its product speak for itself.

17. Adobe

Adobe uses an education angle in this particular back-to-school ad. The computer software brand presents some statistical information about back-to-school last year, tapping into the timeliness of the season. By inviting you to learn more stats, Adobe conveys its usefulness, which makes this a very effective ad.

18. Coca-Cola

Stimulating the senses is a powerful strategy, and Coca-Cola knows it. The bright colors, the steam rising from the pate of BBQ, the condensation on the Coke glass, and even the background noise in the video triggers every sense that makes you hungry. Additionally, the brand maintains the strong red-and-white colors we all associate with Coke.

19. Squarespace

Squarespace knows how to be high-tech yet simple in this stunning ad that’s optimized for mobile screens. The ad uses unique shapes and bright colors to show you what you can do with your website when you use Squarespace. It also tells you the benefits: a free trial and an all-in-one platform. Upbeat music in this short video also helps captivate the audience.

20. Pandora

Keeping it pink and pretty, Pandora uses high-quality, brightly colored photos to evoke emotion. The ad cleverly appeals to your regal and feminine side by using the words “regal” and “fairytale” and by using traditionally feminine colors such as purple and pink.

Instead of pitching a “Shop Now” call-to-action, Pandora instead uses a “Get Directions” call-to-action, speaking as if it’s inevitable that you’ll want to visit your nearest Pandora store. The images place the jewelry in a stunning light, which makes you want to try on some of that royalty.

21. Sugar Bear Hair

The brand Sugar Bear Hair, which sells gummy vitamins that give women thick, healthier hair, catches your eye in this ad. In addition to using the bright pink and blue colors of its brand, Sugar Bear also educates in the post text, briefly informing its audience about pectin and the natural ingredients within the product. The ad is simple, conveying its message succinctly and displaying the product front and center. It


Yes, even Amazon uses Facebook ads. Since the online store already has a massive customer base, all it has to do in this Carousel ad is give a simple preview of products in the specific category it’s promoting: automotive. The Carousel format allows you to browse a few of Amazon’s automotive products in a fashion similar to that of Amazon’s storefront.

23. NatureBox

This ad by Nature Box is a great example of how to create a sense of urgency. In addition to featuring the product, using bright colors, and triggering your taste buds, this ad uses the words “free” and “limited” to drive immediate action. The skillful use of these words make you think Gosh, I better get mine before they run out!

24. Bombas

This Bombas ad is clever because who hasn’t experienced a lost sock? It offers a solution to this infuriating issue using very little text and just this brief but playful video clip. The ad is effective because it’s relevant and useful to sock-wearing individuals.

25. TYME

Using humor and demonstration, TYME markets its hair iron in this video ad. Who doesn’t like a cute pun? The pun “(h)Air” ties the relevance of the hair product to the fall season using simple autumn emojis. You get to see the product in action in the video, answering the common shopper question How does it work?


If you’re feeling intimidated by the level of creativity exhibited by the ads discussed in this article, take a deep breath. These brands started where you are right now: the beginning stages of researching and looking for inspiration. Use these ad examples to inspire you . Once the wheels of your brain start turning, you’ll be well on your way to making a winning Facebook ad.

Written by Anna Hubbel, writer at AdvertiseMint, company for Facebook ads.

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