David Guo is the CEO of Top Games Inc. He is passionate about technology and online gaming. David started his career by selling multimedia management software. Later on, he developed firewall software to be used for cyber security applications. In this Interview with TechBullion, David will be discussing the 2022 NYX Game Awards and his mission at Top Games Inc.
What led you to become a Game Developer / Marketer?
I am a game player myself. In 2009, I found that many game companies don’t care about user experience and customer satisfaction. That’s the reason I joined Top Games Inc. Top Games focuses on providing top-tier player experiences and services. We design games from the player’s perspective. Noting that players not only make many friends but also live out portions of their lives in games, we aimed to create the best gaming experience possible and to cultivate long-lasting gaming communities that would continually enhance that experience.
What is your role in the company, and what traits should a game developer/marketing professional possess to be successful in their role?
Although my title is Top Games CEO, I am basically in charge of all essential Top Games departments. To achieve success in each respective role, I strongly believe every TGI employee should testify quickly and implement even faster. There’s no specific method for achieving success right away. This is why we test our products or services over and over again to implement the best option and to scale up as quickly as possible.
Tell us more about your studio/company.
Founded in 2015, Top Games Inc. is an independent developer of mobile app games. We now have more than 100 million players worldwide, and our gaming portfolio now includes eight strong games, with three new titles coming later in the year. We build games fast and responsibly. We focus on the player first, building a high-quality experience. This focus has resulted in the release of multiple games with 4.5-star-and-higher ratings. We rely heavily on data science to validate opinions and decision-making within the development team. Our direct experience with superior games marketing worldwide, across traditional media, television and online channels, is supported by a responsible marketing initiative.
What is your own definition of a great game?
From my point of view, a great game must be designed from the player’s perspective/ It must be user-oriented. Our aim is to design games that provide players a top-level user experience, as well as a go-to resource of fun and entertainment.
Describe the genres of the game(s) your studio/company specializes in, as well as its main characteristics.
We focus on operating Strategy games, which include more interactive and social elements. We prioritize game designs centered on fair play and user-friendly social platforms.
Tell us more about your ideation process.
My team and I are passionate about games, especially those in the Strategy genre. We know exactly what players want from games, which is why we are able to design from the player’s perspective.
Congratulations! As the winner of the NYX Game Awards, what does it mean for you and your team to receive this distinction?
It is a great honor to receive this award! My team and I are so excited about this news. We will immediately share this news through social media profiles like Twitter and Facebook. We are so thankful for our lovely players and our developer teams. Without their ongoing support, we couldn’t have made it through all these challenges or have achieved such an amazing level of success.
How has winning an international award helped promote your company and game?
This award has certainly helped build our brand reputation. It’s also had an incredible effect on our popularity. This will provide a very strong boost to our brand and our image.
What are the challenges of developing/marketing your winning entry(ies)?
The biggest challenge for our development team is creating games people will continually turn to and enjoy well into the future. We developed the Evony title more than a decade ago. We are constantly adding new features and elements to provide players a better gaming experience.
How has the country you are based in helped during your ideation process?
The diversity within the United States has empowered my free spirit and significantly broadened my boundaries.
What are the current trends in the game industry that you are most excited about?
Games are increasingly user-oriented. Players know their own preferences and love to spend more time and money on games they like and that provide an entertaining user experience.
Also, as more great games appear on the scene, people continually develop higher gaming standards. This inspires us to constantly innovate and create games that meet and exceed those expectations.
What are the top THREE (3) favorite things about the gaming industry?
Innovation. I see a lot of new ideas and innovative approaches across the industry, which help stimulate ideas and spark my own innovative pursuits.
Achievement. It’s very rewarding to see games designed and developed by myself catch on and loved by a large number of players.
Freedom. Unlike conventional industries, the gaming industry mindset and environment has more freedom and fewer limitations. We have fewer boundaries, and people across the industry tend to be more creative.
What resources would you recommend to someone who is searching to improve their game designs and development ideas/skills?
Each genre works differently. I don’t think there is any specific book that can show you how to succeed. Instead, my suggestion is to think more from the player’s side. My personal approach is to work hard to ensure you’re always delivering the best player experience possible.
Where do you see the evolution of the gaming industry in the next 5-10 years?
The competition will increase substantially. Only the highest-quality and most user-oriented games will survive.
At the same time, there will likely be a technology revolution. I expect VR could become the mainstream technology in the next decade.
Who inspired you in your life, and why?
People from different times and stages in my life taught me a lot. I keep learning from the best people. I benefit from their insight.
What is your key to success? Any parting words of wisdom?
The keys to my success include my passion for the industry and my own career, my hardworking daily routine, and the extensive time and resources I commit to achieving my goals.
Which THREE (3) Game Developers / Marketing Professionals would you nominate to participate in the NYX Game Awards?
I would nominate Dmitri Bukhman,Ilkka Paananen and Bobby Kotick.
Do you have anything else, which we haven’t covered, that you would like to include in this interview?
We will continue to upgrade and improve our winning game, Evony, in the future. In the meantime, we have recently launched our new game, Infinity Clan, and hope you guys like and support our new product. Thank you!