Product hunt marketing is the act of promoting your product or service on the Product Hunt website and social media platform. Product Hunt is a website and community that helps people discover new products and services, usually through word-of-mouth recommendations from friends or influencers.
How Profitable is Product Hunt Marketing?
If you can get your product or service featured on Product Hunt, it can be a great way to generate buzz, traffic, and customers. In fact, some businesses have reported that Product Hunt was responsible for up to 10% of their monthly website traffic.
Tips To Help Make Your Product Hunt Marketing Profitable
Here are 15 tips on how you can make Product Hunt marketing work for your business:
1. Have a great product or service
This seems like a no-brainer, but it’s worth repeating. There is no way that a sub-par product will sell. A great product therefore should be the starting point for your Product Hunt marketing strategy.
2. Identify your audience and their Product Hunt ‘tribe’
Who are you trying to reach with your product? When you know who your target customer is, you can then identify which Product Hunt ‘tribe’ they belong to. The tribes are makers, tech-savvy people, early adopters, startup enthusiasts, and product buyers.
3. Find Product Hunt ‘superfans’ and connect with them
A Product Hunt superfan is somebody who posts a lot on the site, comments on other people’s posts, and is generally very active within the community. They have a lot of influence and can be helpful in getting your product noticed.
4. Create a Product Hunt profile
Make sure you have a complete Product Hunt profile, including a bio, photo, and links to your website and social media accounts. This will help you build credibility and trust with the Product Hunt community.
5. Build up some ‘social proof’ before you launch
Social proof is when people see that others are using and enjoying your product, and they want to try it out for themselves. You can create social proof by getting early users and beta testers to write reviews and testimonials, or by posting screenshots or videos of people using your product.
6. Have a great Product Hunt page
Your Product Hunt page is important because it’s what people will see when they find your product on the site. Make sure you have a catchy headline, an attention-grabbing photo, and a well-written description that tells people what your product is and how it can help them.
7. Make it easy for people to sign up or buy your product
Your Product Hunt page should have a clear call-to-action (CTA) telling people what you want them to do, whether it’s signing up for your email list or buying your product. Make sure the CTA is prominently displayed and easy to find.
8. Promote your Product Hunt page
Once you’ve created your Product Hunt page, it’s time to start promoting it. Share it on your social media channels, email list, and website. You can also reach out to influencers and ask them to share your page with their followers.
9. Use Product Hunt analytics to track your success
Product Hunt offers some great analytics tools that allow you to track how many people are viewing your page, how long they’re spending on it, and what actions they’re taking (e.g. signing up for your email list or buying your product). Use this data to fine-tune your Product Hunt marketing strategy.
10. Offer a discount or freebie
People love getting a good deal, so offer a discount or freebie for people who sign up or buy your product through Product Hunt. This is a great way to increase conversions and get more people interested in your product.
11. Host a giveaway
Another great way to generate interest in your product is to host a giveaway on Product Hunt. Give away something related to your product, for example, if you’re a software company, you could give away a free year’s subscription to your product.
12. Organize a contest
Contests are another fun way to get people engaged with your product. Product Hunt contests typically involve people submitting their best photo or video related to the theme of the contest. For example, if you’re launching a new travel app, you could have a contest for the best travel photo.
13. Collaborate with other Product Hunt users
Reach out to other Product Hunt users and see if there are any opportunities for collaboration. For example, you could guest-post on each other’s blogs, or co-host a contest or giveaway.
14. Get featured in Product Hunt’s newsletter
Product Hunt has a popular daily newsletter that goes out to its subscribers. Getting featured in this newsletter is a great way to get your product in front of a large audience. You can submit your product for consideration here.
15. Leverage Product Hunt’s API
If you’re a developer, you can use Product Hunt’s API to access data about products and users, and build your own Product Hunt-related applications. You can find more information about the Product Hunt API here.
Product Hunt is a great way to generate buzz for your product and reach a large audience. By following these tips, you can make sure your Product Hunt launch is a success. Good luck!
Conclusion
Product Hunt provides a perfect opportunity where you can introduce your product in front of a large and engaged audience. If you follow the tips mentioned in this article, you can make sure your Product Hunt launch is a success. By getting the help of marketing experts, Product Hunt can turn out to be a great avenue to take your product one step closer to becoming a household name.
