12 Peers Capital Markets Bets on XDB to Solve Branded Currency Inefficiency

12 Peers Capital

12 Peers Capital Markets, a Cayman Islands broker dealer, is executing on a thesis of investing in blockchain projects that solve global market inefficiencies. It’s recent purchase of DigitalBits’ XDB token is a vote of confidence on the adoption of consumer digital assets. More specifically, currencies such as loyalty points and rewards that are commonly used by international brands. 

These currencies are essential to their engagement with customers, yet represent a more than a $100 billion dollar liability in aggregate. A mountain of idle capital that exists mostly due to the outdated technology used to implement them. This problem can be solved with the use of blockchain technology.

DigitalBits is an enterprise-grade blockchain protocol designed to enable the creation of what are known as branded stablecoins. Using the DigitalBits protocol, any brand can deploy tokenized rewards and loyalty points that function as liquid, secure, and easily transferable assets supported by the new technology. 

As digital implementations of these systems, brands can develop better and more fluid connections with customers while opening new possibilities in how they can interact. The protocol supports the tokenization of both new and existing branded currencies, offering legacy brands the opportunity as well.

Gordon Ferguson, founder and EVP of 12 Peers Capital Markets said the firm was “excited to support the DigitalBits project’s ecosystem and branded currency initiatives, including branded stablecoins.” He believes “the void for more immersive brand-to-consumer experiences continues to widen, creating a tremendous opportunity for blockchain technology and branded stablecoins to enhance the engagement between brands and consumers.”

DigitalBits is supported by the XDB Foundation, a neutral non-profit organization that supports blockchain projects and engages in significant industry partnerships. Managing Director Michael Gord said that, “It’s great to see traditional firms such as 12 Peers Capital Markets show interest in blockchain technology. This latest purchase by 12 Peers Capital Markets reaffirms strong institutional interest in, and support for branded stablecoins.”

About 12 Peers Capital Markets

12 Peers Capital Markets, Ltd. is a broker dealer incorporated in the Cayman Islands and registered with the Cayman Islands Monetary Authority (CIMA). 12 Peers Capital Markets provide professional advisory and investment management services related to fixed income securities, structured notes and alternative investments for high net worth individuals and institutional investors. For more information, please visit

Disclaimer: This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest. DigitalBits’ XDB tokens and virtual currencies, in general, are not legal tender, in any country, and are not backed by any government as legal tender, nor should they be treated as such. 

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