11 Web Development Trends to Expect in 2023, According to Experts & Data

The Internet came along in 1983. Fast forward to 2023, and we have over 1.58 billion sites and around 5 billion active users daily on the internet. Web development has evolved over the decades and keeps changing swiftly. 

If you manage a website or belong to a web agency in the USA, you should keep abreast of website development trends. Otherwise, your site’s performance and user experience can get affected.

Your competitors providing better experiences might leave you behind and steal traffic from you. Let’s take a look at the latest web development trends of 2023.

You may notice that some of these trends are already popular online. However, they will expectedly become even more prevalent in the upcoming future.

1- Native Cyber Security

Cyber security refers to protecting the information of computers and networks from misuse. Every organization, small or big, has sensitive and valuable data — their treasure trove that, if lost, can cost them a fortune. 

When you work with any firm, they ask you to sign an NDA or non-disclosure agreement. In this document, you agree not to share the company’s private information with any third party.

You need cyber security experts like ethical hackers, network engineers, information security analysts, and security architects to ensure the robust defense of your website.

In June 2021, cybercriminals scraped the data of 700 million users on LinkedIn, including names, email addresses, and contact numbers. The number accounts for 93 percent of the LinkedIn user base whose information hackers place for sale on the web.

Furthermore, CDN provider Cloudflare reported that in 2020, the number of DDoS (Distributed Denial of Service) attacks almost increased two times in each quarter.

2- Motion User Interface

Present-day customers want their sites to load faster and look better on all devices, including mobile ones. But this isn’t the only thing they want. They also crave more engaging experiences.

Here motion UI comes to save your day. It is a front-end framework and an incredible way to attract consumers with gorgeous animations and CSS transitions, letting web agencies in the USA play with them as they please.

Developers can create fully responsive sites and mobile apps through motion UI and utilize predefined motion inside a native application setting. It is marvelous for different scenarios thanks to its compatibility with any JavaScript framework. 

Nowadays, social media, AR/VR, and device-human engagement offer new motion design abilities with moving UI elements.

3- WebAssembly

WebAssembly is a new kind of code that can function on modern browsers. The core selling points of WebAssembly are its adaptability and speed.

Web assembly is a new language, and its code shows in portable binary format, which transforms cleanly into text format, making it writable, readable, and significantly — debuggable. 

Web assembly allows website developers to write code on the sites in native languages other than PHP and JavaScript — like C, C#, C++, and Rust. Its developers also design it to function alongside JavaScript.

Figma tool is an example of the use of WebAssembly. It is a design software like adobe photoshop that enables you to design your website. But what makes it stand out from photoshop and other design tools?

While using Figma, you design a site in the browser, which increases its accessibility, thereby making your work easier.

You need to install other design tools like Adobe Illustrator on your computer and then upload your work to show to your colleague. But as Figma is in the browser, you only have to share a link to your design file with people, and they can easily search it on the browser and see it.

Figma is feature-packed like Adobe XD or Photoshop, but it gets loaded in three times less time. The reason? Its developers create it completely using WebAssembly. 

4- Mobile-responsive Web Development

More than 50% of web traffic comes from mobile devices, and about three-quarters of purchases on e-commerce sites are done on mobile phones. 

Your website should be mobile-friendly, meaning mobile users must have a satisfying and great experience. It isn’t a new trend, but how you should look at mobile responsiveness is constantly changing. 

Google algorithms now crawl web pages as mobile pages, which means if you optimize your page for mobile devices, you increase your odds of getting ranked at the top.

Web agencies in the USA are now using geolocations to offer personalized experiences. Users can order on e-commerce apps with one click and add biometric authentication such as fingerprint scanning, voice recognition, etc.

You should group basic information in a minimalistic way to make your site highly responsive and add a Smart Scroll to your home page. Lastly, standardize your website for dark mode to provide eyestrain relief and save battery life on mobile devices.

5- Push Notifications

Today, consumers interact with more touch points than past, so you should add Push notifications to your websites and mobile apps. Push notifications are short messages that show on a user’s computer or phone, prompting them to take action. 

Push notifications help businesses’ websites reach more target customers. It is one of the most significant trends in web development.

You can divide push notifications into two types which are web browsers and mobile apps. You can use them in your web application to give data to users, like products they wish back in stock, new blog posts, etc. 

Some tools to create push notifications include iZooto, Push Engage, Onesignal, VWO Engage, Webpushr, WonderPush, and Pushassist.

Bottom Line

We hope you like our information on 2023’s top trends in web development. There are many other hot trends, but it also depends on the nature and goals of your business.

You should work with your website design agency in the USA to see what new trends you can incorporate into your web app or site. Professionals can give you valuable advice on what and how you can add trending technologies to your website to ensure you stay ahead of the curve.


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