A business can have the best product or service in the world, but if potential customers can’t find it online, the company might as well not exist. Search engine optimization (SEO) is vital for any business that wants to be visible on the internet.
SEO is crucial for B2C companies. But it’s also significant for businesses that rely on B2B sales because business-to-business sales often involve longer and more complex buying cycles than consumer sales. Prospects need to find your company easily when they’re doing research at the beginning of the cycle, but they also need to find you when they’re ready to buy.
If you’re unsure where to start improving your SEO, you might consider hiring an outside company to help. Here are ten things you should consider before making that decision:
1. Your Goals
The first step in any effective marketing campaign is to define your goals. What do you want to achieve with your SEO efforts? Is it increased brand awareness? More website traffic? More leads? Better conversion rates?
Defining your goals will help you choose the right B2B SEO company to partner with. For example, if brand awareness is your primary goal, you’ll want to look for an agency that specializes in building visibility for its clients.
On the other hand, if you’re mainly focused on generating more leads, you’ll want to find an agency that has a proven track record of helping companies increase their organic search traffic.
2. Your Budget
SEO can be an effective way to grow your business, but it’s important to remember that it is an investment. Like any other marketing expense, you’ll need to set a budget for your SEO efforts.
Fortunately, a wide range of options are available, so it’s possible to find a search engine optimization company Israel that fits your budget and needs.
3. Services Offered by a B2B digital marketing agency
Not all SEO agencies offer the same services, so finding one that can provide the specific support you’re looking for is crucial.
Some agencies, for example, focus exclusively on link building, while others offer a more comprehensive suite of services that includes everything from keyword research to on-page optimization.
4. Track Record
When considering hiring a search engine optimization company Israel, it’s essential to look at their track record. How long have they been in business? Do they have any case studies or testimonials from past clients? Do they have a good reputation within the SEO community?
5. Linking Strategy
Link building is vital to any effective SEO strategy, but it’s also one of the most controversial. That’s because there’s a fine line between effective link-building and spammy tactics that can do more harm than good.
Before you partner with a B2B SEO company, you must ensure they have a legitimate linking strategy. Ask them how they approach link building, what types of links they typically build, and how they measure the success of their efforts.
A B2B digital marketing company that relies on white-hat tactics will be more likely to help you achieve your long-term goals than one that engages in shady practices.
6. Agency’s Reporting Structure
One of the most significant benefits of working with an SEO agency is that it can provide valuable insights into your website’s performance. But to get those insights, you need to understand the agency’s reporting structure clearly.
How often will you receive reports? What type of data will be included in those reports? And how will the agency help you interpret that data so you can make informed decisions about your SEO strategy?
7. Agency’s Contract Structure
When hiring an outside company to help with your SEO, it’s important to understand the contract structure clearly. How long is the contract for? What are the terms of the contract?
Finding a B2B digital marketing agency with a contract structure that works for you is crucial.
8. What Happens If You Stop Working With the Agency?
Knowing what will happen to your website is important if you stop working with an SEO agency.
Will they remove all the links they’ve built? What will happen to your rankings? And how will you maintain your current traffic level if you’re no longer working with the agency?
9. Agency’s Communication Channels
When you’re working with an outside company, you need to have a clear understanding of the communication channels.
How will you be able to get in touch with the agency if you have questions or concerns? How often will you receive updates on your website’s progress?
10. Agency’s Cancellation Policy
If you decide to cancel your contract with an SEO agency, it’s essential to know the cancellation policy. What are the terms of the cancellation? How much notice do you need to give? And what will happen to your website if you cancel early?
These are just a few things you should consider before hiring an SEO agency. By asking the right questions, you can be sure you’re partnering with a company that will help you achieve your goals.