With the NFT space heating up, a number of sellers are looking to expand their business by partaking in this new art form.
If you’re one of those people looking to get into the NFT game, you may be wondering how you can market your business.
While there are plenty of ways to market your business, not all marketing strategies are created equal, better you should hire the right NFT marketing agency. After all, some methods may work better than others depending on the type of business you have. That’s why it’s important to be strategic when choosing which marketing methods are right for your business.
In this article, we’ll walk you through 10 little marketing ideas for your NFT business. Let’s get started!
- Use social media influencers to promote your products
Influencer marketing is one of the most effective and cost-efficient ways to promote your non-fungible tokens and develop a loyal following. Influencers can help you reach a large audience quickly, by showcasing your products in front of people who trust their opinions. Use Google or social media platforms such as Instagram, TikTok, and YouTube to search for influencers whose content relates to the genre of your NFTs, contact them directly, and negotiate a deal.
- The Art Trade
This is the easiest and most effective marketing strategy for NFTs: Trade art with other creators. This way you both benefit from additional exposure on each other’s social media channels.
A good example is an artist HEGI, who created an entire series of artworks based on trading art with other creators in the crypto space.
- Create a free product
This might seem counterintuitive, but offering a free product can help you drive more sales down the line. It will also help you develop a loyal customer base more quickly than if you don’t offer anything for free.
Here are some examples of free products:
- A free image or virtual background for anyone who opts into your email list
- A free animation or video clip that can be used in any marketing campaign
- A discount on your first purchase if someone subscribes to your website’s newsletter
- Make sure you have a clear value proposition
In other words, why should people buy your NFTs? What makes them special? Unlike the traditional eCommerce world, you don’t need to present an extensive product line with lots of products that appeal to different users. Just focus on your strengths and highlight what makes you stand out from the competition.
- Get more visibility with Backfeed
Backfeed is a new social network built on the Hive blockchain. Its aim is to reward active users whose content is received well by the community. If you’re an artist, you can share images of your artwork on Backfeed and earn tokens based on how much engagement it gets. You can also share links to where people can purchase your NFTs, which will help you get more sales.
- Build a personal website with DappPress
DappPress is a WordPress plugin that allows you to build websites for payments with cryptocurrencies. It comes with many useful features like a wallet and integrations with different blockchains, so anyone can build their own website and start accepting crypto payments easily.
- Create A Unique Marketing Strategy
The first thing that you need to do when starting any business is to create a unique marketing strategy. You cannot go wrong if you follow the four “P’s” of marketing, which are: product, price, place, and promotion.
You need to figure out what your product is going to be. What type of NFTs are you going to sell? Who is your target audience? For example, if you want to sell digital art then you should find out how artists would like their artwork to be sold. What does the community want or expect from an NFT marketplace?
- Share your NFTs on social media
If your content is valuable enough for someone to buy, it’s valuable enough for them to share it with others on social media. Create an engaging post about your new NFT, add some pictures and videos explaining what it is, and then share it on all of your social media profiles. Make sure you use relevant hashtags so people can more easily find your post.
- Get listed on popular websites and blogs
Oftentimes, people will find NFTs by searching through Google or other popular search engines like Bing or Yahoo! You can increase your chances of appearing in search results by getting listed on relevant websites and blogs. Do some research to see what websites are talking about NFTs and ask if you can do a guest post or if they will mention/list your NFT somewhere on their website/blog (in exchange for promoting their content).