Digital Marketing

10 Digital Marketing Tips for Small Businesses to Try

10 Digital Marketing Tips for Small Businesses to Try

Digital marketing is a technology-based approach utilizing the internet and online applications — using computers and smartphones — to promote products and services. 

I share these simple but highly effective digital marketing tips to enable your small business to stand out and link to customers. 

Razorfish reported that 75% of consumers depend on digital technology, and digitization is the new normal.

Let’s get right into it.

Small business digital marketing tips

#1 – Business Branding

Business Branding

A brand is a critical component of a digital marketing strategy because it distinguishes your products and services from those of your competitor. 

The brand is the image of your business and should show the company’s unique side, starting from its name, vision, and values. 

Wording, color choice, and font styles for the logo and slogan contribute immensely to the public perception of your products and services.  

It is essential to know your target audience and position yourself strategically. Even your physical business location and staff welfare count. 

It is this “brand image” that you are that makes your audience remember you or forget you.

#2 – Sponsored Promotions in Search Engines

Sponsored Promotions in Search Engines

A paid search engine advert is another digital marketing strategy that works with leading search engines like Microsoft Bing and Google.

These adverts appear above the search results and look similar apart from the “Ad” tag at the top corner.

To place the advert, your business is required to provide a customized list of keywords that represent your brand. 

You can also create your business profile that includes your company details such as name and contacts on Google Business Profile. 

This profile has significant potential for your business allowing you to gain from online marketing both globally and locally via adverts that are displayed in search results. 

The brand awareness on this profile is essential to a long-term marketing strategy considering people’s minds take time to change.

#3 – Business Blogging

Business Blogging

Starting a blog on your company website is a fantastic way of taking your digital marketing (hence business) to greater heights. 

This blog can highlight your product range, and educate users on matters of interest, relevant emerging issues, and key trends in the industry. 

An animal feed company would, for instance, list its products and packaging available, distribution network, nutritional benefits, storage protocol, and upcoming farmer training seminars. 

To stay competitive, your blog should have solid, factual, and interesting content. It is also important to give your audience priority.

Also, ensure the blog is SEO-ready and has an appealing voice tone, is well-written. In other words, make your content clear and easy to understand. 

Blogs can be designed to form an interactive interphase between the company and your clients with a question-answer page. 

A great blog will drive more guests to your website for learning purposes. You can then convert these guests into loyal customers and brand ambassadors via inbound marketing.

#4 – Study Your Competition

Study Your Competition

Ever wondered why TV and radio stations watch or listen to their competitor channels?

Well, this is done purposely to learn from the competition, for instance, what to include in the news bulletin — from breaking news, features, sport, weather, and so on. 

Competitor research is critical if you want to know your strengths and weaknesses, and how you can adjust your digital marketing strategy. 

You are able to learn what products to offer and how to reach prospective customers – something that your competitors may not know. 

To learn this, visit your competitor’s website and see their products and strategy. You can also visit Google Ads to watch how your competitors are running their marketing promotions.  

To differentiate yourself from these competitors, suggests that you focus primarily on your product and service quality, reliable distribution network, building employee-customer relations, brand image/reputation, and competitive pricing

#5 – A Tailored Website is a Plus

A Tailored Website is a Plus

It is your goal as a small business to achieve high customer satisfaction rates. Nowadays, most customers are tech-savvy and know their rights and privileges. 

Thus, they dictate their interaction experiences and “demand” what content will be posted on your website or blog. In other words, they need specific content and only that.

For instance, users prefer a fast-loading website that is user-friendly with well laid out and updated landing pages. 

Indeed, such high-caliber websites call for huge budgets and can be unaffordable to small start-ups. But, there are cheaper options such as thanks to platforms such as WordPress that make creating a professional website as easy as pie. There are also AI website builders where you can create a beautiful website in seconds.

Core Web Vitals says that the faster your pages load, the higher the chances visitors will hang around.

WebFX reports that 83% of users expect a maximum of 3-second webpage loading time, or they will hit the ‘back’ button and leave, which is – of course – undesirable. 

To load faster, you can cache web pages, limit redirects, and compress images. An effective website serves to interface your business, and has a high probability of converting new users into customers. 

Keep in mind that Google rankings will also drop due to a slow website since site speed is a vital SEO ranking factor.

#6 – Email Marketing

Email Marketing

Email marketing is a fundamental digital marketing strategy that focuses on clients that have already interacted with your website and are enthusiastic about your business. 

As one of the top-ranked e-commerce marketing strategies, email offers you direct interaction with the client, which can boost customer satisfaction.

You can build an email list for marketing and remarketing purposes. Go ahead and use forms on your website to build an email list/

When users voluntarily subscribe to your emails, send them company newsletters, promotional emails, event updates, and training schedules, among others. 

Each email you send reminds the user about your business and what drew them to you initially. 

Simply Business underscores the need to know the legal side of email marketing, and how to craft a punchy email that sells.

#7 – Hold Talks with Your Clients

Hold Talks with Your Clients

Great marketing strategies depend on real-time and factual information. To get tangible first-hand information, WebFX recommends that you spend quality time conversing with your current clients and  potential ones, too. 

Besides having good knowledge of your clients and their domains, these interactions will help you build long-term bonds and business relationships. 

Whether by telephone, online meetings or simple survey questionnaires, among others, these tools are pretty convenient to interact with your customers. 

This is also a good opportunity to get feedback and insights from your customers.

#8 – A Social Media Account is An Asset – So Use It!

A Social Media Account is An Asset - So Use It!

It is important to create social media accounts because they are mostly free and easy tools to enhance your small business interactions. 

Focus on a primary social media channel that is most relevant to your business and where most of your clients are domiciled. 

According to WebFX, 28% of user internet time is spent on social networks. As such, social media networks are valuable platforms to market your business.

To begin, you can quickly create a social media account and start posting relevant and engaging content in the form of posts, images, memes, videos, and infographics, among other things.

It is likely that as visitors get attracted to your content, the majority will proceed to your business page, and possibly get on board. 

Social media networks include the likes of Facebook, Twitter, WhatsApp, TikTok, LinkedIn, and Instagram, among others.

#9 – Record Video Content

Record Video Content

This is probably one of the best digital marketing tips you’ll ever hear. Using video in your content marketing is critical if you want to captivate your customers’ minds and interact with them. 

In today’s fast-paced digital world, visual content should be part and parcel of your digital marketing strategy. 

You can use the video in different scenarios – for example, enhancing the content on your website, emails, YouTube channel or social media accounts. 

The viable content of your videos can include employee introductions, tutorials, and complete adverts. 

HubSpot found that 94% of marketers report that video helped increase user knowledge of their product or service, while 87% testify it helped them to increase their sales. 

Also, 86% of businesses adopted video as their marketing strategy. The popularity of video continues to grow – YouTube itself records 2.5+ billion active users monthly. People love videos 🙂

#10 – Collaborate with Local Influencers

Collaborate with Local Influencers

Partnering with influencers to recommend your small business to their many followers is a fabulous and cost-effective marketing strategy.

A grocery outlet, for instance, could engage a local food, health and nutrition blogger or suitable celebrity to help create awareness around the topic of living healthy.

Influencer digital marketing promotions can take varying approaches, which include sponsored posts, discounts, giveaways, and brand ambassadors. 

It is vital that you consider your ultimate goal, engage the right partners and draw a win-win campaign strategy.


I hope you had fun reading today’s article, and trust that it was insightful. Utilizing these digital marketing tips will kick-start and reposition your small business.

What do you think? Please share your valued comments below. Kindly share the article with your network if you liked it.

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