Digital Marketing

Personalization is becoming a much more common part of modern SEO: An interview with Hemant Sharma, the founder of Adschoolmaster

Personalization is becoming a much more common part of modern SEO: An interview with Hemant Sharma, the founder of Adschoolmaster

SEO means Search Engine Optimization and is the practice of getting traffic from a search engine’s organic rankings.

To talk more about SEO, the SEO Trainer Hemant Sharma, who’s also the founder and CEO of Adschoolmaster, is here. He was amazingly quick to respond to our request for an interview.

Hello Hemant and thank you for the interview! Would you like to introduce yourself?

Happy to be here. My name is Hemant Sharma. I’m a digital marketing consultant and SEO blogger.

How do you explain SEO?

SEO is like building a house from scratch. You have to plan for everything: land acquisition, like buying a domain name and the best storage for your website; planning a layout for the house, like planning a structure for your website; and budget estimation, which helps you choose your goals wisely. And maintenance makes sure everything stays in order once the house is built, like SEO, which is ongoing and should be considered an investment.

How did you get into online marketing and SEO?

That’s interesting. I thought I was going to become a chartered accountant. But it was working with Google after my college degree exposed me to the world of Google Ads and Online Marketing. I always wanted to start my own company. I left the job and co-founded iLampion with my friend. Unfortunately, it didn’t go as planned, and it got shut down after a year. I never wanted to go back to a job. The good thing was that I was also doing SEO blogging on, which started getting some traction. It gave me the confidence to continue my journey into entrepreneurship. Having spent all my savings on my first start-up to grow, all I had to look for was free traffic. That’s how I got into serious SEO. Having no clue, I followed internet material and guides on SEO, but they lacked practical information. Then I decided to publish practical information. Whatever I write for SEO comes from my experience, learning at Adschoolmaster and its clients.

What do you think are the most common mistakes people make in SEO marketing?

Mostly, I find that the basics are not right. One of my clients is a website designer; they publish blogs on topics like how to design a WordPress website quickly and for free. And they are struggling to get leads. The reason is that their target audience is business owners, and business owners don’t want to learn how to design a website; they want to hire you to design one for them. So the content angle is the problem here.

I always tell people who want to become SEO analysts that the only way to learn SEO is by doing. The problem with most of us is that we plan too much but never implement it. Two similar business sites: similar SEO tips and strategies that work for one site may not work exactly for the other site. And SEO isn’t just about keyword research and publishing content; it’s much more than that. We forget to fix UX and UI, which are equally crucial.

Always remember that people come first. Platforms change, and technologies change. But people never change; they are always looking for solutions. SEO is done for people, not for AIs.

I also tell them not to follow every random piece of advice they find on the internet. In fact, follow those SEOs who show you practical information, not just theory.

Lastly, your SEO traffic is worthless if it’s not growing your conversions.

Can you tell us about the course and services you provide on Adschoolmaster?

Currently, there are two courses I have on Adschoolmaster:

SEO Marketing: It’s for anyone who wants to learn SEO, from the basics to the advanced. And it’s completely free.

Digital Marketing Training: 6 months with an internship – a tried and tested method to learn Digital Marketing.

I’m working on a new SEO course. That should be available soon.

Other than that, I provide SEO consulting services.

What makes Adschoolmaster different?

We only share practical information with lots of real-life examples. No high-level advice or fluff. Only marketing strategies and tips that are working right now.

What are your top tips for online monetization?

Grow your email lists.

Adschoolmaster MailerLite account

Source: Adschoolmaster MailerLite account

When tik-tok got banned in India, a lot of content creators went jobless overnight.

You don’t want that to happen to you. Your subscribers are the audience you own.

Thanks to the development of content noise due to AI-generated content, around 7 million blogs get published every day. It’s too much for people to digest. Hence, personalisation is becoming another important part of modern SEO.

And there’s nowhere easier to deliver personalized content than email.

What has been your proudest moment or best result in Digital Marketing so far?

Interesting question. Getting interviewed at

I just feel like it is so cool that someone actually wants to hear what I have to say about SEO.

Every single conversion that happens with my work makes me proud.

Having grown from a single-person company to over 20 team members is a proud moment. Honestly, there are just so many every day.

What advice would you give to students looking to get into the Digital Marketing and SEO sector?

The best advice I can give is to start your own site. That’s the only way to learn how to succeed in SEO.

Learn SEO-focused, Digital Marketing

If you’re interested in learning more about SEO-focused digital marketing, Adschoolmaster has just the course for you: a digital marketing course to help you harness the cost effectiveness of the internet, develop your market, drive traffic, and create conversions.

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