The Reality Behind Introducing Mobile Application In The International Market.
Localization is imperative for introducing your mobile application in the international market. Publishers are always looking for more opportunities to penetrate foreign markets. This not only increases their returns but also enhances their brand image. So if you are looking to localize your mobile application in the Finnish language, the best strategy would be to take assistance from Finnish translation services.
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Finding The Right Translation Agency To Target Specific Consumer
The most important thing in Mobile app localization is to find the right translation agency that can help you understand the target consumer. And create a product that is adapted by the people.
Traditionally, experts suggest that it’s better to translate your application into a popular language. As it is the only way you can satisfy your economic motives.
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Need to Increase Language Portfolio
On the contrary, app localization has to take place sooner or later. If you think localizing your product in one language would suffice, then you are wrong. The global market is extremely diverse. Therefore, making it difficult to attain a certain level of success with only one language in your portfolio.
There is no denying the fact that English is the lingua franca of the world. Having said that, people still prefer a mobile application that is in their native language.
In this article, we will provide a brief guide to Mobile app localization. And what benefits mobile app localization services can provide.
What is Mobile App localization?
Mobile app localization is the process of translating your application into the language of the target audience. Meanwhile, keeping all the cultural and linguistic intricacies, preferences, and nuances intact. So you are basically enabling the product so that it could be adapted by the end consumer for that specific locale that you are targeting.
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What is a Locale?
In simpler terms, when we combine a particular region and the language that is spoken over there, it’s called a locale.
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Example:
The inhabitants of the United Kingdom and the USA both speak the English language. Since the locale is different, the linguistic intricacies are different as well.
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Statistics showcasing the significance of Mobile App Localization
- Statistics showcase that from 2015 to 2020, the number of application downloads increased from 150 billion to 250 billion. This increase tells us that the market potential is huge for mobile applications. But there is one thing that needs to be exposed here. And that is not all of the app users native English speakers.
- Some statistics shared by AppAnnie state that by revenue over 86% of the highest profit-generating countries are not from the English-speaking world. This shows that there is a huge market of new languages that companies often tend to ignore.
- Asia is the largest continent. And also the most populated one enabling it to become a trillion-dollar market. Almost 45% of the global app download, annually, comes from this continent alone.
Pros of Mobile App Localization
Let’s discuss some of the advantages of mobile app localization;
- With time, the localization of mobile applications can satisfy your economic motives. And provide high returns.
- With an increase in the number of downloads, your brand recognition emboldens.
- Mobile app localization services can help you penetrate untapped markets, opening new sources of income.
- A successful customer interaction leads to a strengthened customer relationship.
There are numerous benefits of app localization. But firms focusing just on translating words from one language to another, won’t be successful in market penetration. The only way to succeed is if you concurrently internationalize your mobile application as well.
Mobile App Localization Vs. Mobile App Internationalization
People often confuse the terms mobile app localization and mobile app internationalization. Though these procedures have the same end goal, the operation methodology is different.
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Mobile App Internationalization
The process of internationalization takes place before localization is initiated. The application’s code is altered and modified so that when you choose a language that you want to localize into you would not need to change the code every time.
Organizations that do not internationalize before often have to incur huge sums of money. Not to mention time, and other resources.
Constructing a Mobile App Localization Strategy
Let us review some of the important points that one should consider creating a mobile app localization strategy
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Defining the Target Market
A strategy cannot be constructed without knowing where you’re going to implement your plan. So if your target market is Germany, your goal should be to take assistance from danish translation services.
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Reviewing Feedback
Opportunities are best found from the reviews of customers. It allows you to understand what the customers are looking for in applications. So when you plan to localize mobile applications, you should know what to avoid and what to incorporate.
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Observe Competitors
If you do proper market research, you will get to observe your competitors’ strategies as well. This will help you understand your strengths and weaknesses relative to your competition.
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Starting Small
It’s always advisable to start small. Even if you are planning to expand into an international market, pick one at a time. So if the market is Finland, your first goal should be to take assistance from Finnish translation services. And get your content translated into Finnish first.
Conclusion
If you want to successfully localize your mobile application, then refrain from opting for inexpensive options like google translate. In this article, we have tried to advocate for translation agencies, such as danish translation services.
These agencies will not only translate your content but will also enable a successful penetration into the local market. And that is something every company wants to achieve in this globalized world.
