Meticulous event planning and management often is instrumental to the success of any event. The practise of arranging and executing social and corporate events is known as event management. It entails visualising ideas, budgeting, planning, and executing events. To plan and deliver an event for a specific audience, a perfect and powerful blend of creative and technical talents is required.
Conferences, conventions, concerts, trade fairs, festivals, and ceremonies are all examples of large-scale events that require event management services. Event management entails managing an event’s overall logistics, collaborating with workers, and project managing the event as a whole. Other responsibilities could include managing the budget and teams of individuals in charge of each function, as well as overseeing the event’s execution.
Large-scale company meetings and special events are routinely planned and executed by event management organisations. While weddings and concerts are frequent events for an event management expert, other occasions that can benefit from event management include sports events, reunions, and huge parties.
Ironically enough, the American Psychological Association has ranked event management as the fifth most stressful profession in the world. There are good reasons for this. Organizing an event can often become an execution and logistical nightmare. Event managers have to keep track of everything that can go wrong and the number of variables that can go wrong are just so many that juggling all of them at the same time itself is a mammoth task. Organizations or even private individuals who want to put together a public event therefore usually outsource the task to an event management company. The event management industry is pegged to remain a multi-billion-dollar industry in the coming years.
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What Is an Event Management Software?
One of the most important tools when it comes to event management is an event management software. An event management software is essentially a Software as a Service (SaaS) platform that enables the complete management of an event. This platform consists of an online back-office and a user interface for attendees. Event management software assists the event planner throughout the event’s lifecycle, which includes:
Management of Projects – Make an event’s lifecycle more efficient.
Marketing – Spread the word about upcoming events.
Experience – Offer participants of an event a one-of-a-kind and fluent experience.
Performance – Evaluate the event’s performance and make useful business decisions.
Event Management Software (EMS) Market
Event management software (EMS) market size is expected to reach USD 14.32 Billion by 2026, according to a new report by Reports and Data. The growing use of social tools and real-time analytics in sports, and entertainment events are driving the demand for event management software. As technology evolves, the process of arranging and managing events are also evolving. The use of event management software for the better management of events and extracting more insights from events would strengthen the demand for such services.
Benefits of Event Management Software
- Increased Participation
- Automation
- Snapshotting
- Professionalism
- A Comprehensive Approach
Types of Event Management Software
There are various types of event management software. Users can choose from a considerable variety of software to suit their event management needs.
Complete Solutions – These software solutions are considered true event management software since they handle all aspects of event planning. The solutions provide capabilities to automate or streamline back-office and field procedures from pre-event to event and post-event cycles. They also provide event marketing elements to help advertise a project, as well as analytics and survey tools to provide information on key parameters like as attendance, feedback, expenses, and revenue. Organizations that use various event software solutions have twice as many difficulties in calculating event ROI as compared to companies that use a single integrated event software solution. Eventbrite and Cvent are two examples of such end-to-end event management software platforms.
Open Source and Free – Many event management tools are open source, allowing procedure customization to meet specific event management needs. They are completely free, but are limited to a single feature, such as a form builder or a scheduler. As event management needs get more sophisticated, many free programs are built to expand to paying plans.123ContactForm is an example of free and open source platform.
Web-Based Conferencing – These can be classified alone or as part of a larger set of event management tools. Web conferencing software is designed for online-only events, such as webinars. The features are adaptable to any size meeting, from local gatherings to major conventions. Such software platforms have received considerable popularity after the world has been thrown into the grips of the pandemic in 2020. Zoho Meeting and Livestorm are two examples.
Apps for Purchasing Tickets – Ticketing can be part of a bigger event management system or a stand-alone application. They enable online ticket sales and may include more advanced features such as attendance management and customization. Ticket Tailor is an example of such software.
Event scheduler – With such event management software, customers can self-book using these applications, which display real-time availability. They can reschedule the date, pay online, and connect with event organizers directly via the platform for particular demands. They can alleviate scheduling conflicts, spare manual processing of each booking, and prevent appointment misinterpretation as an event tool. Acuity Scheduling is a good example of such event management software.
Apps for Polling – These applications have their own category, yet many event planners use them on a regular basis. They provide live polling capabilities, which are an excellent method to get an audience to participate, whether it’s a small group or a large throng. These apps usually include a live graph that shows poll results in real time and can be incorporated into social media networks to reach a worldwide audience. VoxVote is a good example of such software.
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Conclusively, all aspects of the Event Management Software market are quantitatively as well qualitatively assessed to study the global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects.
