Identity theft protection services are essential for using the Internet today. They offer protection from scams and fraud. Two of the major identity theft protection services are Aura and LifeLock.
A comparison between both applications is the form of Aura Vs. LifeLock necessary to understand their nature.
Aura
Aura, based in the United States, is an identity protection service that offers various services for its users. They are compatible with almost all the operating systems. Aura is sensitive to the changing tactics used by scammers. It is different from other identity theft protections in this aspect. Aura protects its users by focusing on three factors:
- Personal Information—Aura protects personal information on many levels and in many ways. It mainly surveys the information through different portals and web services, detecting where the personal information is used. It also has access to court proceedings, offenders’ lists, the dark web, data broker networks, etc. It flags the user when anything inappropriate occurs. It is reactive this way.
- Credit Fraud—Aura continuously monitors your bank accounts and credit services. It constantly assesses a user’s credit score and ensures that there are no discrepancies in any of the credit services. Aura also offers Credit Lock, which allows users to lock their credit files.
- Digital Threats—Aura provides a safer route for users on the internet through a range of services, such as VPN, antivirus, password manager, and ad blocker.
Pros of Aura
- Credit Monitoring- The credit monitoring conducted by Aura makes it an attractive choice for identity protection.
- Account Monitoring-Aura offers its users protection of their monetary assets.
- Antivirus- Aura’s antivirus is recognized as ideal for dealing with threats.
- Insurance Coverage- Aura offers up to one million dollars in insurance.
- Parental control- Aura allows families to protect their children from identity theft.
Cons of Aura
- Cost- The services offered by Aura come at a significant cost.
- Additional features—Since Aura provides a range of services, users find it difficult to navigate the app.
LifeLock
LifeLock is another identity theft protection service, a handle of Gen Digital. The app allows its users to choose between different plans and their priority services. It offers different levels of monitoring. Like Aura, it offers protection through monitoring personal information, credit, and financial accounts.
Pros of Lifelock
- Identity Monitoring—LifeLock monitors a lot of data. They use extensive identity monitoring across the web, and their sources include the dark web, social security numbers, social media, etc.
- All-in-one—As LifeLock is a handle of Gen Digital, it offers all-around protection from all sorts of threats. For top-level security, it is advised to include the Norton 360 plan with the subscription.
- Support—LifeLock offers 24/7 support for its users. The support level is understood to increase with higher-paid plans.
- Branding- One of the significant highlights of LifeLock is the branding that comes with Norton. It has become a household name in many regions.
- Insurance- LifeLock offers insurance up to 3 million regarding losses.
Cons of LifeLock
- Expensive—LifeLock is comparatively more expensive than other identity theft protection services. This can also be confusing for users.
- Data Breach—A recent data breach at LifeLock compromised the protection level it offered to its users. Norton password manage accounts were accessed by other entities.
- Renewal—For regular users, it is very difficult to renew packages as they are more expensive than before.
- Support- Users have reported customer service as a flawed aspect of LifeLock
Aura or LifeLock?
Aura is widely regarded as the better option when compared with LifeLock. It is not as expensive as LifeLock but offers better value for the fees it charges. Many experts in the field of identity theft protection highly rate Aura.