Profound is a well known AI visibility platform for Answer Engine Optimization (AEO), marketing agents, and enterprise controls. Public pricing shows a free Trial and Custom Enterprise. For agencies, the Agency Growth add-on adds client workspaces at $399 a month each. That fee is often why teams compare other options.
This guide covers seven tools agencies and SaaS teams use for multi-brand AI visibility tracking without treating every client like a separate enterprise workspace. Prices and features below were checked on each vendor’s own site on 6 Nov 2026.
Quick verdict
AI Peekaboo is the best Profound alternative for agencies managing several client brands, because you pay for what you track instead of adding a $399 workspace per client. It fits agencies that already produce content and need branded reporting, share links, and per-brand dashboards. Enterprise teams that need SSO/SAML and SOC 2 should stay with Profound.
Comparison table
| Tool | Best for | Starting price | Platforms tracked | White-label |
|---|---|---|---|---|
| AI Peekaboo | Agencies building plans around brands and prompts | From $30/mo | Up to 7 AI platforms | Reports from $100/mo; custom domains from $250/mo |
| Peec AI | SEO teams needing daily AI Search tracking | Starter $95/mo | ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Shareable dashboards; Data Studio on Advanced+ |
| Otterly.AI | Solo marketers and small teams starting GEO | Lite $29/mo | ChatGPT, Google AI Overviews, Perplexity, Copilot | Agency partners: branded Looker Studio reports |
| AthenaHQ | SMBs wanting tracking plus optimization agents | Starter $295/mo | Visibility across 11 models | Custom features on Enterprise |
| Scrunch AI | Teams benchmarking AI presence before scaling | Core $250/mo | ChatGPT, Perplexity, Google AIO, Copilot | White-label outputs via agency/API workflows |
| Semrush AI Visibility Toolkit | Teams already in Semrush | $99/mo per domain (annual) | ChatGPT, Google AI, Gemini, Perplexity | Reporting add-ons in the Semrush stack |
| Rankscale | Credit-based tracking across many engines | Pro $99/mo | 17+ AI engines | White-labeled dashboard links on Growth ($385/mo)+ |
1. AI Peekaboo: best for agencies that want Profound-level tracking without a $399 workspace per client
AI Peekaboo is the best Profound alternative for agencies managing several client brands, because you pay for what you track. Profound’s Agency Growth add-on of $399 a month per extra client workspace is why teams compare Profound alternatives.
Best for: agencies that already produce client content and need branded AI visibility reporting at a cost that follows each brand.
You build one plan around brands, prompts per brand, AI platforms, and tracking frequency, starting at $30 a month. Each client gets its own prompts, competitors, and dashboard, and every score links back to the AI answers and cited sources behind it.
Key features
- Up to seven AI platforms: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot, and Claude API (separate premium).
- White-label reports and no-login share links from $100 a month, with custom domains from $250 a month.
- Unlimited pitch workspaces from one extra brand slot, plus recommendations and briefs.
- GA4, Search Console, Looker Studio, API, and MCP access, with no per-seat charge.
Pricing: from $30 a month. Annual billing saves 15%. White-label reporting from $100 a month. Custom domains from $250 a month.
Pros
- The bill follows what you track, instead of a $399 workspace for every extra client.
- Clients open branded reports with the answers and sources behind every change.
Con
- It tells your team what to fix, but it does not write or publish the content. Enterprise teams that need SSO/SAML and SOC 2 should stay with Profound.
2. Peec AI: best for SEO teams that want daily AI Search analytics with unlimited seats
Peec AI fits teams that want daily AI Search tracking and agency credit pools. Brand plans start at Starter ($95 a month), then Pro ($245) and Advanced ($495). Enterprise is custom. Agency plans use Essential (10,000 credits), Growth (25,000), and Scale (65,000). The agency page lists credit tiers but no public dollar price, so this review does not invent one.
Best for: SEO and content managers who need daily tracking and shareable client reporting.
Key features
- Standard models include ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, and Naver AI.
- Unlimited competitors and unlimited team users on published brand plans.
- Shareable dashboards on all plans; Data Studio connector from Advanced upward.
Pricing: brand Starter from $95 a month. Agency credit tiers listed without a public dollar price.
Pros
- Strong daily measurement stack on higher plans.
- Unlimited seats for analysts and clients.
Con
- Agency cost is credit based, so growing prompt volume can push you into the next credit tier.
3. Otterly.AI: best for budget-conscious teams starting GEO monitoring
Otterly.AI is a practical entry point without an enterprise sales cycle. Lite starts at $29 a month on monthly billing ($25 annually). Standard is $189 a month ($160 annually). Premium is $489 a month ($422 annually). Enterprise is custom.
Best for: solo marketers, SMEs, and agencies that want multi-engine tracking plus Looker Studio reporting.
Key features
- Base coverage: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.
- Claude, Google AI Mode, and Gemini available as paid add-ons.
- Brand visibility, sentiment, citation tracking, and optimization recommendations.
- Agency partners get extra prompts, pitch workspaces, and branded Looker Studio reports.
Pricing: from $29 a month (Lite, monthly).
Pros
- Clear self-serve pricing and a free trial.
- Agency partner path adds pitching and branded reporting.
Con
- Popular engines sit behind add-on fees, so all-in cost rises once you add Claude, Gemini, or AI Mode.
4. AthenaHQ: best for teams that want visibility tracking plus an optimization agent
AthenaHQ mixes tracking with an action layer. Essential is free with $25 in credit. Starter is $295 a month with 3,600 credits. Enterprise is custom. Starter includes visibility across 11 models, unlimited topics and prompts, and a content optimization agent.
Best for: SMBs and agencies that want recommendations and GEO actions in the same product.
Key features
- Monitoring across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and more.
- Unlimited competitor tracking on Starter.
- GA4 and Search Console integrations, plus CSV export.
Pricing: Starter from $295 a month. Essential free credit plan available. Enterprise custom.
Pros
- Combines monitoring with agent-led content workflows.
- Unlimited seats on published plans.
Con
- API access and extra credits are paid add-ons on Starter.
5. Scrunch AI: best for brands proving AI impact before an enterprise rollout
Scrunch AI Core is $250 a month with 125 unique prompts, 5,000 responses a month, one brand workspace, and five user licenses. Enterprise is custom, with expanded model coverage, API access, SSO, and Looker Studio.
Best for: teams that need a monitor, analyze, and optimize loop on a single brand first.
Key features
- Core engines: ChatGPT, Perplexity, Google AIO, Copilot.
- Enterprise engines add Claude, Gemini, Meta AI, Google AI Mode, Grok, and more.
- Site audits, sentiment, citations, and recommendations.
- Agency pages highlight prospecting environments and white-label outputs.
Pricing: Core from $250 a month. Enterprise custom.
Pros
- Clear Core limits make it easy to pilot.
- Strong agency messaging around pitch environments.
Con
- Core covers four LLMs and one brand workspace, so multi-brand agencies will likely need Enterprise.
6. Semrush AI Visibility Toolkit: best for teams that already live in Semrush
Semrush’s AI Visibility Toolkit is a focused add-on for AI mention and prompt tracking. Base pricing is $99 a month per domain when billed annually. It includes AI visibility reports, 25 custom prompts with daily rankings, competitor analysis, prompt research, and an AI-readiness site audit across ChatGPT, Google AI, Gemini, and Perplexity.
Best for: agencies and in-house teams that want AI visibility next to classic SEO workflows.
Key features
- Daily custom prompt tracking (25 prompts on Base).
- Brand Performance analysis for one domain on Base.
- Competitor and prompt research inside Semrush.
Pricing: from $99 a month per domain, billed annually.
Pros
- Useful if your team already buys Semrush for SEO research.
- Domain-level packaging is simple to explain to clients.
Con
- Prompt volume on Base is modest, and multi-domain rosters multiply the per-domain fee.
7. Rankscale: best for credit-based tracking across a wide engine list
Rankscale sells credit packs rather than fixed prompt seats. Pro is $99 a month for 1,200 credits. Pro+ is $229. Growth is $385 and adds white-labeled dashboard links plus agency benefits. Enterprise is $780. Rankscale advertises 17+ AI engines.
Best for: agencies that want flexible credit spend and white-label share links once they reach Growth.
Key features
- Credit usage across 17+ engines, with scheduling from hourly to monthly.
- Brand dashboard slots that scale by plan (10 on Pro, 50 on Growth).
- MCP access, Looker Studio on Pro+, and REST API from Pro+ upward.
- Growth includes white-labeled dashboard links with API.
Pricing: Pro from $99 a month. Growth from $385 a month for white-label dashboard links.
Pros
- Wide engine coverage without per-engine upsells on published plans.
- Clear white-label upgrade path on Growth.
Con
- Credit math can be harder to forecast than a simple brands-and-prompts plan.
How we chose
We compared tools that publicly market AI visibility, AEO, or GEO tracking. Prices and features come from each vendor’s own pages on 6 Nov 2026. We favored clear platform coverage, multi-brand workflows, and honest limits. We did not invent benchmarks, logos, or unpublished prices.
FAQ
What is the best Profound alternative for agencies in 2026?
AI Peekaboo is the strongest fit for agencies that want per-brand tracking and branded reporting without a $399 client workspace fee. Peec AI and Otterly.AI are solid if you prefer credit tiers or a low Lite entry price.
How much does Profound cost for agencies?
Profound lists a free Trial and Custom Enterprise. The Agency Growth add-on is $399 a month per extra client workspace on Profound’s agency announcement page. The base Agency Growth package price is not published as a simple self-serve number.
Which Profound alternative has the widest AI platform coverage?
Rankscale advertises 17+ AI engines. AthenaHQ lists visibility across 11 models. Profound’s Enterprise comparison lists up to nine answer engines. Match the engines your clients care about.
Do these tools replace SEO platforms?
No. Most of these products measure how brands appear inside AI answers. SEO suites still matter for classic rankings, audits, and content research. Many teams run an AI visibility tracker beside their SEO stack.
Conclusion
Profound remains a serious option for enterprise AEO programs that need agents, compliance, and custom packages. Agencies that feel the per-workspace fee should shortlist AI Peekaboo first, then compare Peec AI, Otterly.AI, AthenaHQ, Scrunch AI, Semrush’s AI Visibility Toolkit, and Rankscale.