A pay per head (PPH) service is a platform that provides bookmakers with a suite of tools and services to manage their sportsbook operations online. Here are some reasons why using a pay per head service can be beneficial:
- Professional-grade software: A PPH service provides access to a robust and reliable agent platform that can handle all aspects of bookmaking, including account management, odds setting, and risk management. The software is designed to be easy to use and often customizable, allowing bookmakers to tailor their offerings to their specific needs.
- Cost-effective: Instead of investing in expensive software and hardware, bookmakers can use a PPH service to access the same features at a fraction of the cost. Usually, it costs millions to start an offshore price per head service. With a pay per head service, bookmakers only pay for their services, making it an affordable option for bookie businesses of all sizes.
- Enhanced security: PPH services typically offer advanced security features such as encryption, firewalls, and monitoring to protect bookmakers and their clients from fraud and other security threats. Sometimes, these services can also pinpoint sharp action, including betting bots, syndicates, and market movers.
- Scalability: PPH services are designed to be scalable, meaning they can grow as the business grows. One example is a service that offers 3rd party betting software that helps promote extra player volume. All bookies understand volume is king! Using a PPH service allows bookmakers to expand their offerings without worrying about massive infrastructure costs.
- Increased customer satisfaction: A PPH service provides bookmakers with access to a wide range of sports and betting options, which can help attract and retain customers. Additionally, the software is designed to be user-friendly, making it easy for customers to place bets and manage their accounts.
- Time-saving: A PPH service takes care of all the administrative tasks, such as odds management, line moving, grading wagers, and setting limits. This frees up the bookie’s time to focus on customer service, marketing, and acquiring new players.
- Risk management: A PPH service provides a risk management team that monitors betting activity in real time and alerts the bookie of any suspicious activity. This benefit helps the bookie mitigate risk and avoid costly mistakes.
- Access to More Markets: PPH services, also known as a price per head service, often offer access to a broader range of betting markets and sports than a bookie could offer, increasing the potential for more revenue.
- Customer Service: Leaving the most important for last. A pay per head service offers customer support to both the bookie and the bettor, so bookies can focus on growing their business and leave the customer support to the PPH provider. Agent and player support should be a primary factor when deciding which pay per head company to work with.
Overall, using a pay per head service can be a cost-effective and efficient way for bookmakers to manage their online sportsbook operations while improving their customer experience and retention. More importantly, a pay per head service can help bookies reduce risk while increasing a bookie’s overall profitability.