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Why do businesses decide on data transformation?

By Anamta Shehzadi·Published March 24, 2025·Technology

Data transformation is crucial for effective data analysis. It enables better decision-making and drives organizational growth, which are the main reasons why so many businesses decide to do it. In this article, we will look deeper into these benefits, as well as challenges and different types of data transformation.

Types of Data Transformation

Before going into different types, let’s first look into what is data transformation. It’s best explained by Tomasz Jażdżewki, a Machine Learning expert from VirtusLab:

“Data transformation involves altering, refining, and structuring information into a standardized and usable format. It plays a key role in enabling effective data analysis, supporting decision-making, and driving organizational growth.”

There are various types of data transformation, such as:

Why Data Transformation Matters?

There are 3 main benefits to data transformation:

Challenges in Data Transformation

Despite significant benefits, data transformation poses certain challenges:

Conclusion

Data transformation can be a great way to improve the effectiveness of your business intelligence. Converting raw data into actionable insights gives them the power to innovate, improve processes, and make smarter decisions. These results can be scaled further, especially when combined with other data engineering approaches and methodologies.