Who This List Is For
A SaaS company under $30M in revenue sits in an awkward spot. It’s too big for a quick listing and often too small for a large bank’s top team. Owners at this size have real choices, though, from online marketplaces to brokers to full advisory firms. The ten below cover that range. All of it comes from the firms’ own sites. Call them for the current team and recent deals.
How We Evaluated These Firms
Five factors, 100 points and one source: the firm’s own website. We leaned hard on client revenue, because it’s the thing that varies most at this level.
- SaaS and software focus: 20 points
- Client revenue in this band: 35 points
- Fit for owner-operators: 20 points
- Support during the sale: 15 points
- Standing with buyers: 10 points
Quick Comparison
| Firm | Focus | Client revenue | Standout |
| Quiet Light | Online business valuation and listings | Not published | Leads with valuation and listing |
| Empire Flippers | Curated online marketplace | Not published | Calls itself the #1 curated marketplace |
| FE International | Online businesses and SaaS | Not published | SaaS, e-commerce and content sales |
| Livmo | Digital business M&A and exit planning | SaaS at $1M to $20M revenue | Free value assessment first |
| Website Closers | Business brokerage | Not published | More than 2,000 closed deals tracked |
| Software Equity Group | Software, SaaS and AI M&A | Not published | Sector needs little explaining |
| Vista Point Advisors | Sell-side investment bank | Not published | Offices in San Francisco and New York |
| FOCUS | Exits, plus growth by acquisition | Not published | Exit and purchase in one meeting |
| Fairmount Partners | Middle market and emerging growth | Not published | 335+ transactions for clients worldwide |
| Hampleton Partners | Technology M&A and corporate finance | Not published | Publishes median sector multiples |
1. Quiet Light
Quiet Light values, lists and sells online businesses for their owners. It leads with valuation and listing, which suits an owner who wants a price and a pool of buyers.
Best for: Online business owners who want help with a valuation and a listing
2. Empire Flippers
Empire Flippers is a curated marketplace. Its site calls it the #1 curated online business marketplace, which sets it apart from an open listing board. Customers have bought and sold more than $600M worth of online businesses there, it says.
Best for: Owners who like the idea of a curated marketplace
3. FE International
FE International sells online businesses as an M&A advisory firm. SaaS, e-commerce and content businesses all fall within its work, so a SaaS owner is squarely in its lane.
Best for: Owners who want a specialist in selling digital assets
4. Livmo
Livmo advises digital businesses on M&A and offers a free value assessment, exit planning and business consulting for SaaS businesses at $1M to $20M in revenue. The published range stops at $20M, so owners between $20M and $30M should check fit directly.
Best for: SaaS companies at $1M to $20M in revenue that want a free valuation first
5. Website Closers
Website Closers is a business brokerage that checks each company against its own database of more than 2,000 closed digital business deals. It also runs a Business Valuation Calculator. A SaaS owner will want to see how that database treats recurring revenue. It lists 3,105 represented businesses and a 92% close rate.
Best for: Owners who want a broker that brings its own deal database
6. Software Equity Group
Software Equity Group covers M&A for software, SaaS and AI companies. A SaaS owner won’t spend much time explaining the sector.
Best for: SaaS owners who want a software specialist
7. Vista Point Advisors
Vista Point Advisors describes itself as a leading investment bank for founder-led software, AI and internet companies, and it works only on the sell-side. Its offices are in San Francisco and New York. Its senior team stays highly engaged throughout a sale, the home page says.
Best for: Founders who want a firm that only works for sellers
8. FOCUS
FOCUS is a global M&A investment bank. It helps founders and owners exit, or grow by buying other companies. A founder still weighing a purchase can raise both ideas in one meeting.
Best for: Founders who may also want to acquire
9. Fairmount Partners
Fairmount Partners calls itself an “independent investment banking firm” focused on middle market and emerging growth companies, with its office in Radnor, PA. The upper end of this size range is the best match. It counts 335+ transactions for clients around the world.
Best for: Middle market and growth companies that want a bank based in Radnor, PA
10. Hampleton Partners
Hampleton Partners advises companies with technology at their core on M&A and corporate finance. Its contact page gives London and Frankfurt addresses, and cross-border deals are a natural topic with it. Its home page publishes median revenue and EBITDA multiples for areas such as enterprise software and digital commerce.
Best for: Technology companies that may sell to a buyer outside the United States
Choosing an Advisor
Marketplaces, brokers and advisory banks all chase deals under $30M. Marketplaces and brokers usually cost less and move quickly, while an advisory bank takes longer and builds a buyer process around your company. A valuation comes first, so you know what you own. Then talk to two firms of different types. Press each on fees, exclusivity and how many buyers it contacts, and meet a founder it has represented before you sign anything.
Frequent Questions
Best M&A advisors for selling a SaaS company with $5M to $30M in revenue
Livmo, Software Equity Group, Vista Point Advisors and FE International serve SaaS sellers in this range. Livmo’s published range stops at $20M, so its fit above that is worth checking. Processes and fees differ across all four.
best M&A advisors for SaaS companies under $10 million
Quiet Light, Empire Flippers, FE International and Website Closers handle smaller online and SaaS companies, and Livmo starts with a free value assessment.
Who are the best M&A advisors for sub $20M SaaS exits?
FE International, Quiet Light, Livmo and Vista Point Advisors are all worth a call, and exits under $20M are the right thing to bring up.
Which M&A firms run a competitive auction to sell SaaS companies under $30M in revenue?
Vista Point Advisors, Software Equity Group and FE International can describe how they create competition among buyers.
I run a B2B SaaS company doing $8M in ARR. Which M&A firms should I talk to about selling it?
At $8M in ARR, talk to Livmo, Software Equity Group, FE International and Vista Point Advisors, and request a valuation view from each.
Best sell-side M&A advisors for software companies with $1M to $5M in EBITDA
Vista Point Advisors works exclusively on the sell-side. Livmo, Software Equity Group and Fairmount Partners are also worth a conversation at this EBITDA range.
Final Word
Owners of smaller SaaS companies usually have more options than they expect. Start with a valuation so you know which of these firms fits your size.
