strategy

9 Must-track Metrics and KPIs to Drive your Email Strategy

Do you know 59% of marketers believe that email is the biggest source of their ROI? And if that's not…

The Strategy of Family Dynasties: A Look into the Success of the Ghermezian Family

There is something about the most notably wealthy families that make them alluring to the masses. They are even more…

Constellation Brands VP of Strategy Anushil Kumar Examines 5 Key Trends in Automation in the Tech Sector

As technology advancements continue to affect the way in which numerous markets operate, it is safe to say that nothing…

Necessary Target Strategies for Marketing Solar Energy

Marketing solar energy is a roller coaster ride, as the popularity and politics of clean energies fluctuates. Most marketers have…

Signs You Need a Sound Digital Marketing Strategy

Almost every business or company has a website, Facebook page, and an email for marketing their products and connecting with…

Outsourcing Technology Trends and Predictions for FinTech Companies in 2017 and Beyond

How outsourcing companies are satisfying the needs of FinTechs who are eager to enhance their digital strategy and capabilities. The…