According to a recent industry report from Fact.MR, a market research and competitive intelligence firm, demand for children’s toothbrushes will exceed US$ 2.7 billion in 2021, and will grow at a CAGR of 7.7% through the end of 2031.
The majority of today’s consumers are looking for products that can help them live a more ethical, sustainable, and socially responsible existence. When function and price are about equal, the modern consumer adores sustainable oral care brands and adds them to their digital and physical shopping baskets on a daily basis. As a result, most producers of children’s toothbrushes are considering a more sustainable approach to product development and marketing.
Children Toothbrush Market: Key Takeaways
- The Latin American market is expected to grow at an annual rate of 8.5 percent, from $56.6 million in 2021 to $128.4 million in 2031.
- Europe will continue to dominate the worldwide market, with a CAGR of 6% expected to reach US$ 2 billion in 2031.
- China has the highest share of 56 percent in the East Asia market, which is predicted to grow at a CAGR of 10.7% throughout the forecast period to reach a value of US$ 395 Mn by 2031, thanks to the strong production footprint of key market participants.
- The market for children’s toothbrushes is categorised by target age group, with the school-aged children (ages 6 – 13 years) segment accounting for the largest share of 81.8 percent and predicted to grow at a CAGR of 7.9% through 2031.
“As the need for oral hygiene products grows, manufacturers are turning their focus to creating environmentally friendly goods.” To extend their footprint and develop a huge consumer base, key players have used various marketing techniques such as acquisitions, product innovation, and new product releases,” says a lead analyst at Fact.MR.
Why are children’s Toothbrushes Gaining Traction in the Industry?
The growing necessity of maintaining good oral hygiene has led in an increase in the global market for children’s toothbrushes. Consumers aim to eliminate the possibility of tooth decay, cavities, oral cancer, and other dental faults by using oral care items such as toothbrushes and mouthwashes.
Manual toothbrushes for children have been around for a long time. The effectiveness of cleaning teeth and reducing gingivitis, even without any of the bells and whistles seen in electric toothbrushes, is a major market driver that has boosted sales of children’s manual toothbrushes.
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