InfoVision Social is the research and analytics arm of InfoVision Inc. headquartered in Dallas, Texas. It specializes in analyzing data across social, traditional, digital, and broadcast media to determine how different audience groups feel about a particular company or brand. Businesses use this service to understand their current reputation and pulse of the customers/market without relying on historical data reports and charts.
Recently, InfoVision Social announced that it has rebranded itself as InfoVision Intelligence. It will serve as a decision intelligence partner to enterprises that need to make critical decisions and actions based on complex data information. InfoVision Intelligence will utilize its new AI-powered solutions and proprietary frameworks to convert this complex data into real-time decisions to benefit its clients.
Data moves very quickly in the modern business world. Many large companies find it challenging to process and understand the enormous amounts of data that flow through their organizations on a daily basis. Analyzing all this data quickly so that business leaders can make timely decisions can be very daunting and time consuming. At the same time, historical information will not do as good a job of providing accurate insights as real-time information can.
The Big Shift from Observational Data to Actionable Data
According to Rajesh Kari, who serves as the Vice President and Global Business Leader of InfoVision Intelligence, organizations are overwhelmed with too much data while having little support for their decision-making. That is why InfoVision Intelligence no longer wants to be another standard research and consulting company providing insights to its corporate clients. It wants to take its service to the next level by offering a way to solve highly impactful business problems for companies.
“As enterprises become more complex and data-intensive, leaders across functions face a common set of challenges like fragmented intelligence, slow decision cycles, unclear signals, etc.,” said Kari. “The pressure to act in real-time is just growing today, and we intend to address that for our clients.”
Traditional analytics is no longer sufficient because it relies on observational data rather than actionable data. InfoVision Intelligence addresses this problem for modern companies by providing them with next-generation AI solutions and interactive intelligence ecosystems to boost the speed of their enterprise-level decision-making. In other words, when the AI analyzes real-time data, it can be turned into immediate action before it loses its relevance.
InfoVision Social became InfoVision Intelligence as part of a strategic shift away from traditional consulting and towards developing decision intelligence solutions for organizations. Companies can use it to transition from using static insights to decision-ready intelligence when making essential decisions in the present and future.
“Our evolution reflects a clear shift from delivering insights to enabling decisions,” said Kari. “InfoVision Intelligence is built to bridge that gap by combining AI-driven intelligence with deep human judgment.”
The decision intelligence process is not going to be 100% AI-based. Human wisdom will still play a role in the decision-making alongside the advanced AI system. The AI will collect, analyze, and relay the data, while a human analyst or executive validates the information to figure out the best course of action to take.
An Overview of the Intelligence Framework
The four key capabilities that InfoVision Intelligence offers are the following:
- Media Intelligence – A modern company’s reputation can change within minutes by what people read across media. InfoVision Intelligence tracks the media coverage about specific companies. It offers crisis tracking, reputational insights, event monitoring, and media performance metrics that you cannot get anywhere else. They offer network maps, issues intelligence, PR impact score, etc. to help communications teams make effective strategies.
- Strategy & Insights – Humans cannot solely rely on their own intelligence to interpret and understand the massive amounts of complex data. The InfoVision Intelligence team uses AI to separate signals from the noise and analyze it further. The trained human analysts then identify the insights from the analysis and help decision-makers understand not just what is shifting but why it is shifting, what is driving the shift, and what they can do about it. They provide actionable insights for customers, markets, emerging trends, categories, competitors, etc.
- Digital Experience – More people shop online than ever before. Modern businesses cannot survive without understanding the actions of their online consumers. InfoVision Intelligence team uses layered data from 8 data vantage points and uncovers insights to support decision-making. They also make prototypes to help teams visualize experience insights and how they can improve user engagement and topline conversions.
- Platforms & AI Agents – AlphaMetricx is InfoVision Intelligence’s key real-time insights platform. It works alongside smart AI agents to constantly learn new data and provide insightful information 24 hours a day. They can handle important jobs like managing crises, evaluating a brand’s reputational health, observing product category trends, and more.
Who Benefits from These AI Powered Capabilities?
Various teams and leaders within companies and organizations can benefit from InfoVision Intelligence’s AI powered capabilities and intelligence frameworks. These teams and leaders include the following:
- Research & Insights Leaders – They are accustomed to manually working with massive amounts of data, often resulting in ineffective decisions. InfoVision Intelligence helps reduce manual labor by detecting the most important signals and patterns in the information. It helps them deliver intelligence to companies, directly tied to positive results.
- Innovation & Strategy Leaders – They have the job of developing innovations and securing sustainable future growth for the company. InfoVision Intelligence gives them insights to help them anticipate market changes and growth opportunities quickly.
- Digital & E-Commerce Teams – Customers won’t shop on websites with complex user interfaces. Either that or they will abandon their shopping carts out of frustration. Digital & E-commerce teams can use the Digital Experience solutions to reduce the abandonments and increase the chances of customers completing the checkouts.
- Marketing Teams – They can no longer wait until an ad campaign expires before analyzing historical metrics. InfoVision Intelligence offers them near real-time updates about their company’s ad campaign metrics. The marketing teams can make better decisions and target the right people before the next transition occurs.
- Corporate Communications Team – Companies must prepare for volatile organizational environments. InfoVision Intelligence offers near real-time reputation monitoring and early risk detection. That way corporate communications teams can detect bad news before it becomes public. They can take action to control the narrative and prevent any information that is too bad from spreading.
About InfoVision
The former InfoVision Social operated as a research and consulting service business unit of InfoVision Inc., which has spent over 30 years focusing on developing scalable digital technology infrastructure for companies. InfoVision Social was a more recent creation, started in 2017, with the sole purpose of operating as a specialized research, social media analytics, and digital experience unit.
Now that InfoVision Social has transitioned into the AI and decision intelligence space, it has appropriately changed its name to InfoVision Intelligence. And although its core mission of enabling decision-makers with right insights has stayed the same, the difference now is how they conduct the research and the quality of insights they deliver.
Analysts no longer use standard data analytics tools to research because they spend too much time looking backward rather than forward. Instead, they use AI technology to automatically monitor recent brand story or post to extract always on data from them. From there, companies can make better decisions relevant to the current moment they are in.