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How to Filter by Variation in WooCommerce?

By Victor Miller·Published May 29, 2025·ECommerce

Filter by Variation in WooCommerce makes online shopping simple. It lets people choose things like size, color, or style without looking at every single product. Each choice, like a blue shirt in large, is shown on its own, so customers can find what they want quickly. This is great for stores that sell many types of the same item.

Are you wondering how to filter by variation in WooCommerce?

The best way is to use plugins like Show Single Variations or WooCommerce Product Table with Filters. These tools help show each choice as a separate product. You can also use filters for colors, sizes, or other details with tools like FacetWP. 

Want to learn more details on how to do it? Keep reading for an easy guide!

How to Filter by Variation in WooCommerce?

Method/Plugin

Filters Variations Individually

Setup Complexity

Notes

Attribute Filters

No

Low

Filters at the product level only

WooCommerce Product Table

Yes

Medium

Displays variations as table rows

Show Single Variations

Yes

Low

Integrates with filter plugins

Products by Attributes/Vars

Yes

Medium

Shows variations as simple products

Dynamic AJAX Product Filters for WooCommerce

Yes (with settings)

Low

Easy to set up, use plugins for everyone

Custom Fields for Variations

Yes (with filter plugin)

Medium

Filter by custom duration fields

Filtering by variation in WooCommerce helps customers find exactly what they want without extra steps. Most shops need special plugins because WooCommerce does not show variations on the main pages by default. If you want buyers to be able to filter by color, size, or any other detail, you can use these simple methods:

1. Using Attribute Filters

2. Showing Each Variation as a Separate Product

3. Using WooCommerce Product Table with Filters

4. Enabling Variation Display with the Show Single Variations Plugin

5. Products by Attributes & Variations Plugin

6. Dynamic AJAX Product Filters for WooCommerce

7. Filtering by Custom Variation Fields

Why Should You Let Customers Filter by Variation?

Shopping online can sometimes feel like looking for a needle in a haystack, especially with lots of choices. It’s easy to get lost when you’re searching for a certain color or size. Stores can make this a lot easier by adding filters for different product options. Here are the reasons why you should let customers filter by variation.

Better Shopping

When stores add filters for color, size, or style, it becomes much easier to find what you want. You don’t have to scroll through pages and pages of products. Filters save time and make shopping feel less overwhelming. Picking the right product happens faster. You leave the store feeling happier with your choice.

Easy to Find Products

With clear filters, you can spot the exact item you want in just a few clicks. It takes away the stress of searching for hours. No one likes missing out on their favorite color or style. The right filter means you won’t overlook any good options. Shopping turns into a quick and fun task.

Less Confusion

Too many products can make your head spin. Filters sort everything neatly so you don’t get mixed up. You won’t see the same item over and over in different colors or sizes. This way, you always know what choices you have. Finding something cool becomes super simple.

More Sales

When people can find what they want easily, they buy more often. No one wants to waste time searching and then give up. Quick searches lead to quick buys. Stores that use filters usually see their sales go up. Happy customers often become regular buyers.

Shopping Feels Personal

Filters help you see only the things that match your taste. If you love blue or need a size medium, you can just pick that. It feels like the store understands you. You get to shop your way, every single time. This makes shopping a lot more enjoyable.

Learn About What People Like

Observing how people use filters allows stores to identify what’s popular. They can stock up on sizes or colors everyone likes. This helps them serve their customers better. Stores can even bring in new stuff that people really want. Knowing what people are searching for helps everyone.

Easier Inventory

Managing products gets easier when you use variations instead of creating lots of separate items. It’s simpler to keep track of what’s in stock. You won’t have the same shirt listed ten different ways. This saves time for the store owners as well. Everything stays organized and up-to-date.

How to Enable Filtering by Variations using Dynamic AJAX Product Filters in WooCommerce?

Adding filters to your WooCommerce store makes it much easier for customers to find what they want. You can set up these filters to let people choose by color, size, brand, or anything else. Follow these easy steps to add and customize product attribute filters using the Dynamic AJAX Product Filters plugin.

Step 1: Create Attributes and Terms

 

 

Step 2: Assign Attributes to Products

Step 3: Manage Attribute Filters in the Widget

Step 4: Customize the Attribute Widget

Step 5: Show the Filter on Your Website

Tips for Making Variation Filters Easy to Use

Sometimes, finding the right product online can be confusing, especially when there are many options. If filters are simple and clear, shopping gets much faster and less stressful. Making variation filters user-friendly helps everyone, whether you are buying or selling. Here are some helpful tips to make these filters easy for everyone.

Use Swatches

Swatches show colors or images instead of just words, making it much easier to pick what you want. If you want a red t-shirt, you can just click the red color swatch instead of reading every option. This is great for things like color, size, or even patterns. Swatches are more fun to use and look nicer, too. They help people spot their favorite choices right away.

Grid Layout

A grid layout puts all the options in neat rows and columns, instead of long lists or dropdowns. This way, you can see everything at once without extra clicking. It’s perfect for products with lots of different choices, like shoes in many sizes. You get a better look at every option and can choose quickly. Grids make shopping feel less cluttered and more organized.

Bulk Editing

Bulk editing lets you make changes to lots of product variations at the same time. This saves a huge amount of time, especially for shop owners who update products often. With tools like Admin Columns, you can change prices or add new details in one go. No one likes doing the same thing over and over for each item. Bulk editing keeps things simple and fast.

Clear Filters

Always use easy-to-understand names for filters, so shoppers know exactly what each one does. Don’t use confusing words or hide important filters. Put filters in a clear order and group similar ones together. This helps people find what they want without feeling lost. Good filters turn shopping into a smooth experience.

Mobile Friendly

Many people shop on their phones, so filters should work well on small screens. Make buttons big enough to tap, and keep text easy to read. Don’t squeeze too much information onto one page. A clean design is best for phones and tablets. Mobile-friendly filters mean everyone can shop anytime, anywhere.

Let Users Customize

Sometimes shoppers want to pick which filters they see or move them around. Letting people hide or change filters makes shopping more personal. It feels great to only see options that matter to you. This helps everyone have a better shopping time. Give people some freedom to set up filters their way.

Good Performance

Filters should work quickly, even if your store has lots of products. Slow filters can make people leave before they find what they want. Check that your filtering system is always fast and doesn’t freeze. A quick filter means happy shoppers and more sales. Never ignore how well your filters work.

Concluding Thoughts

It’s important for any online store to make it easy for people to find what they’re looking for. If you use the right tools and set up good filters, shopping becomes simple and fun for everyone. 

Learning how to filter by variation in WooCommerce means you can let customers choose the color, size, or style they want without any trouble. This makes your store better and helps you sell more products. Try these easy tips to make your WooCommerce shop a place where people love to shop and always find what they need.