Despite challenges noted in 2020, a recent report by ESOMAR-certified market research firm Future Market Insights projects that global sales of cat litter will increase at a robust CAGR of over 5.3 percent from 2021 to 2031. The market is anticipated to reach US$7.3 billion.
Sales of goods like cat litter crystals and cat litter liners among others are being driven by the premiumization of pet services and the humanization of pets in North America, notably the U.S. Cat litter sales volumes can no longer be counted on for considerable growth because cat owners are demonstrating a readiness to spend more on pet accessories. Profitability is jeopardized by online retailers’ ability to undercut premium kitty litter producers with their brands.
Globally, attitudes about pets are evolving, and cats are now seen as companion animals. This shift in view has strengthened the need for more research and development. A formulation for cat litter, for instance, was developed by the experts at Agricultural Research Services in May 2020 using food-grade mineral oil, flakes of eastern red cedar, guar gum, and other biodegradable materials.
As a byproduct of ethanol synthesis from corn, the researchers had previously experimented with dried distiller grains. In its most recent study, FMI predicted that cat litter subscription business models will help sales increase.
Sales of cat litter are anticipated to increase during the projected period due to an increase in the use of natural and biodegradable materials in the litter. Brands’ marketing initiatives in connection with the rollout of campaigns and events on social media platforms to attract a larger consumer base are likely to create new opportunities.
Key Takeaways from the Cat litter Market Study
- Clumping litter products are expected to hold the lead with a valuation of US$ 4.1 Bn, supported by efficacy and ease in absorption and disposal.
- Fine clay litter remains a preferred form owing to cost benefits, albeit reflecting a sluggish 3% rate of growth through 2031.
- The U.S. will continue to dominate North America with a 78.2% value share in 2021, driven largely by pet humanization trends.
- Germany accounts for over 19% of the Europe market in 2021, and the presence of key pet product manufacturers drives growth.
- China is a leading market in East Asia. However, the country is projected to steadily lose its share to South Korea and Japan reflecting 12.2% and 10% CAGRs.
Impact of COVID-19 on the Global Cat Litter Market
The covid-19 virus pandemic led to a downturn in the economy, which had a significant impact on store-based shopping. Many online shops noted a spike in demand for pet care products during the pandemic as both current and potential consumers aggressively sought to stockpile important pet product categories.
Increased sales have helped online retailers, but these companies have also had to contend with labor costs associated with upholding health and safety regulations. As pandemic restrictions are gradually eased on a worldwide basis, the recovery of conventional distribution channels is projected to be significant through 2021 and beyond.
Who is winning in the Global Cat Litter Market?
Leading market tactics put the convenience of the consumer first. One such illustration is the company Tidy Cats. The company has developed a mechanism to help pet owners choose the best cat litter solution for their cat’s needs and has made it available on its website. Simply asking the consumers about a few preferences allows for this. Cat litter sales have also been boosted globally by aggressive marketing tactics, ads, and new product introductions.
The Clorox Company, Mars Incorporated, J. RETTENMAIER & SHNE Gmbh + Co KG, H. von Gimborn GmbH, Tolsa Company, Gruppo Laviosa Minerals Srl, and others are some of the major players in the cat litter market. Others include Kent Pet Group, Dr. Elsey’s Cat Products, Church & Dwight Co., Dirk Rossmann GmbH, dm-drogerie
Global Cat Litter Market by Category
By Product Type:
- Clumping
- Non-Clumping
By Material Type:
- Clay
- Silica
- Plant Fibers
- Pine
- Paper/Wood
- Walnut
- Corn
- Others (wheat, Grass, Pea fibers, etc.)
By Life Stage:
- Adult
- Kitten
By Nature:
- Natural
- Conventional
By Type:
- Scented/ Fragrance
- Unscented/ Without Fragrance
By Brand Type:
- Prestige Brands
- Mass Brands
- Private Label
By Form Type:
- Clay
- Fine Litter
- Coarse Litter
- Silica
- Fine Litter
- Coarse Litter
- Plant Fibers
- Fine Litter
- Coarse Litter
By Price Range:
- US$5-US$10
- US$10-US$20
- Above US$20
By Sales Channel:
- Direct Sales Channel
- Indirect Sales Channel
- Hypermarkets/Supermarkets
- Multi-Brand Stores
- Pet Care Centres
- Pet Specialty Stores
- Online Retailers
- Discount Stores
- Drug Stores
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- the Middle East and Africa (MEA)