The email marketing market is expected to achieve a net worth of US$ 59.8 billion in 2032, up from US$ 10.4 billion in 2021, according to Future Market Insights (FMI). Over the projection years, it is expected to grow at a healthy CAGR of 17%.
The scope of the email marketing market has grown manifold in the last decade, as most marketing operations in any field are becoming increasingly computerized. A variety of email and SMS marketing tools are available to assist in producing leads by targeting the ideal clients for a lucrative business.
Having the rise of digital literacy around the world, the number of internet users with personal email IDs has expanded substantially.
Important Takeaways
- By the end of 2021, the global email marketing industry was worth roughly US$ 10.4 billion, and it is predicted to grow at a 17 percent CAGR until 2032. According to the market study report, the absolute dollar growth of email marketing earnings is expected to be around US$ 47.4 billion.
- The fastest-growing section of the worldwide email marketing market is predicted to be software, with a CAGR of 17.7% expected during the forecast period. In terms of revenue, this group is expected to capture more than 80% of the email marketing industry.
- Automated systems are the most appealing alternative for many end customers among the various types of approaches used for free bulk mailing services. By the end of the projected period, this market is expected to be worth US$ 52.5 billion, representing a growth rate of 17.4 percent.
Competitive Environment
Alchemy Worx Ltd., Adestra Ltd., GerResponse, Vertical Response, Inc., Dotdigital Ltd., Forefront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corporation, International Business Machines Corporation, The Rocket Science Group, LLC (MailChimp), iContact Corporation, Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon