MIAMI — A bootstrapped software company founded by a former personal trainer is positioning itself as an operating system for funding consultants, the intermediaries who connect small businesses with alternative lenders.
Dallas Jay, 30, launched MyFundalytics after spending six years as a funding consultant. The platform consolidates credit report analysis, client management, approval tracking, workflow automation, and AI-powered lender matching into a single interface.
Industry Background
Funding consultants earn commissions by connecting borrowers with alternative lenders. They typically serve small businesses that do not qualify for traditional bank loans, including credit-challenged and under-collateralized borrowers. The alternative lending market has grown into a roughly $50 billion annual ecosystem spanning business term loans, lines of credit, equipment financing, and revenue-based funding.
Despite the size of the market, many consultants operate with limited technology infrastructure. Credit reports frequently arrive as screenshots in messaging applications, client histories are kept in scattered spreadsheet files, and approval patterns are rarely tracked systematically.
“Most funding consultants are operating through spreadsheets, screenshots, random CRMs, and disconnected tools,” Jay said in an interview. “There is no centralized system that helps them analyze clients properly, manage operations efficiently, track outcomes, and scale professionally.”
Company Origin
Jay entered the funding industry in 2020 after pandemic restrictions closed the gym where he worked as a personal trainer. He began helping fitness clients navigate emergency lending programs, including Small Business Administration loans, Economic Injury Disaster Loans, and Paycheck Protection Program applications. That work developed into a full consultancy and, eventually, into software development.
“I personally experienced the power of funding changing my own life,” Jay said. “Coming from personal training during COVID to building businesses and creating software in the fintech space, that became proof that access to capital can genuinely change someone’s trajectory when used correctly.”
Product Features
MyFundalytics offers six core functions: automated credit report parsing and risk analysis; client lifecycle management from intake through funding; systematic logging of approval and denial outcomes across lenders; workflow automation for administrative tasks; AI-powered lender matching based on anonymized historical data; and integrated client messaging and documentation.
The artificial intelligence component builds predictive models around lender behavior, approval patterns, and timing by aggregating anonymized outcomes across the user base. Consultants input client profiles and receive recommendations on lender approach, sequence, and positioning.
Funding and Operations
MyFundalytics was built without venture capital. Jay funded development through existing consultancy revenue, reinvesting profits while maintaining the client business that generated them. The company maintains no permanent headquarters, with Jay operating between Miami and Medellin, Colombia.
“A lot of people in this industry focus only on getting clients or going viral, but they have no real systems or operational foundation,” Jay said. “The future will belong to the operators who build systems, track outcomes, analyze patterns, and use technology to make smarter decisions at scale.”
Market Position and Risks
The funding consultant industry has historically resisted technology adoption. Many operators view personal relationships and intuition as competitive advantages, and convincing consultants to systematize workflows and rely on AI recommendations may require behavioral change that software alone cannot achieve.
In addition, the platform’s AI models depend on accurate outcome reporting from users. Inconsistent data logging could reduce predictive accuracy. Regulatory scrutiny of algorithmic lending decisions is also increasing, requiring ongoing compliance efforts.
Alternative lending volumes tend to contract during economic downturns as lenders tighten criteria and borrowers retreat, which could create revenue pressure for transaction-dependent platforms.
Jay said the company’s roadmap includes deeper lender network integrations, AI-powered funding readiness scoring, and partnerships with fintech education platforms.
The company can be found at https://myfundalytics.com