Digital Marketing

7 best b2b and b2c saas seo agencies

Did you know that the ROI of SEO for B2B and B2C SaaS is 702% with a 7 month time to break even?

Today, many B2B and B2C companies worldwide are leveraging the benefits of SEO in their digital marketing strategy. Without a doubt, these figures are poised to surge in the upcoming year, underscoring the ever-increasing demand for specialized B2B and B2C SaaS SEO agencies.

SEO is like a secret weapon that drives more visitors to your website, makes you more visible online, and turns those visitors into paying customers.

But here’s the catch: SaaS companies like yours face some unique challenges when it comes to optimizing their online presence.

One of the significant hurdles is standing out in a crowded digital space. There are tons of SaaS solutions out there, and getting noticed can be challenging. You want your potential customers to find you before they find your competitors.

Besides, ranking, lead generation, online traffic, and conversation are some other challenges that many SaaS agencies struggle with.

But don’t fret! If you’re a SaaS company looking to conquer these challenges, there’s a solution. A SaaS SEO agency is your secret weapon in this digital battle. They’re the experts who can help you navigate the tricky world of SEO and come out on top.

So, if you’re searching for the perfect SEO partner, we’ve got you covered. Here are the top 7 B2C and B2B SaaS SEO agencies you should seriously consider teaming up with in 2024.

What is a SaaS SEO Agency?

A SaaS SEO agency is a specialized marketing firm that focuses on enhancing SaaS companies’ online presence and visibility. These agencies are equipped with the expertise and tools required to tackle the unique challenges SaaS companies face in the highly competitive digital space.

They work to create tailored SEO strategies that align with the goals and objectives of SaaS businesses, helping them increase organic traffic, generate leads, and boost revenue.

Importance of SEO in SaaS Companies

SEO is a game-changer for SaaS companies in a market where software solutions are abundant, and consumer expectations are high. Here’s why:

Enhanced Online Visibility: SEO is your secret weapon to climb higher in search engine rankings. When your SaaS company ranks well, more people find your website, giving you a better chance to stand out in the competitive digital crowd.

Amplified Brand Awareness, Lead Generation, and Revenue: SEO isn’t just about clicks; it’s about building trust. Higher search rankings make your SaaS brand more credible. Plus, when more people visit, you generate more quality leads, eventually increasing revenue.

Improved Customer Engagement and ROI: SEO isn’t just about getting people in the door; it’s about making them stay. Optimizing your content and user experience keeps visitors engaged and coming back for more, which, in the long run, boosts your Return on Investment (ROI).

Greater Ability To Target Specific Audiences: With SEO, you have the power to tailor your online presence to attract the exact audience you want. This precision targeting ensures that you’re getting more visitors and the right kind of visitors interested in what you offer.

Best B2C & B2B SaaS SEO Agencies in 2024

If you’re a SaaS company seeking the expertise of a dedicated SEO agency to overcome the challenges unique to your industry, here are the top 7 B2C and B2B SaaS SEO agencies to consider partnering with in 2024:


Growthner stands out as a top SaaS SEO agency for several compelling reasons. Their expertise in SaaS SEO management is unmatched, consistently driving substantial growth in both Product Qualified Leads (PQLs) and Sales Qualified Leads (SQLs), translating into significant increases in Monthly Recurring Revenue (MRR).

What sets them apart is their commitment to tailored strategies, from keyword research and content modeling to securing high-quality backlinks and expert-led SEO content creation. Growthner doesn’t just optimize for search engines but also focuses on providing user-centric content, ensuring that your website attracts high-quality traffic and converts leads into valuable customers.

Moreover, their personalized approach and dedication to the unique needs of SaaS companies make them an ideal choice for any SaaS business looking to achieve sustainable growth through SEO in 2024.

Marketing Eye

Marketing Eye is another excellent SEO SaaS agency, underscored by its fusion of AI-powered tools and marketing expertise.  Armed with AI-powered tools, they’re dedicated to accelerating the growth of businesses worldwide. With 19 years of proven success, they’re experts at crafting custom marketing strategies that align with your business goals.

Their in-house capabilities span branding, web development, SEO, and digital marketing, ensuring you get stand-out results. Choose Marketing Eye for a trusted, adaptable, and innovative partner to elevate your SaaS SEO game.


Codeless is the SEO agency of choice for B2B and B2C SaaS companies for several compelling reasons. They bring a proven track record of increasing organic traffic and rankings, showcasing their ability to deliver tangible results. What sets them apart is their tailored approach, designed to create top-ranking content that resonates with your audience.

With a team of experts, including subject-matter writers and editors, they ensure high-quality, quantity, and industry-specific expertise. Codeless is the ultimate partner for SaaS companies looking to impact the SEO landscape significantly.


Embarque stands out as the go-to SaaS SEO agency for good reason. Their impressive client portfolio, including VEED, Riverside, and Flick, demonstrates their ability to scale growth through SEO for SaaS companies significantly. With a commitment to building winning SaaS SEO strategies, they help organically boost monthly traffic, leads, and recurring revenue.

Embarque’s expertise, focus on deep keyword research, content creation, and link-building strategies, and dedication to ensuring you rank higher on search engine results pages make them the perfect choice to supercharge your SaaS business. Choose Embarque for authentic, results-driven SaaS SEO services that lead to exceptional growth.

Smash Digital

Smash Digital is run by SEO entrepreneurs who’ve honed their strategies for over a decade across 17+ of their own companies. Their mission is clear: effectively boosting your rankings, traffic, and overall business growth. With a unique focus on backlinks, Google’s top-ranking factor, they’re pioneers in link-building strategies.

Their not-so-secret sauce? Unparalleled expertise, economies of scale, and a team of talented writers and editors dedicated to producing content for high-authority websites. Smash Digital’s no-nonsense approach, proven results, and commitment to your business goals set them apart as your go-to SEO partner.


In 2024, the importance of SEO for SaaS companies cannot be overstated. To thrive in a competitive landscape, achieving online visibility and attracting a dedicated user base is essential. However, the intricacies of SaaS SEO can be challenging to navigate alone.


By partnering with one of the top 7 B2C and B2B SaaS SEO agencies, you can overcome these challenges and position your SaaS company for success in the digital era.

Whether you opt for Growthner’s data-driven approach or Codeless’s content marketing expertise, these agencies can provide the support you need to make 2024 a breakout year for your SaaS business.

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